Coming up in May
The May issue of Professional Beauty magazine reaches subscribers this week. Highlights include advice on how to tailor your spray tans and our interview with the new spa director at Corinthia London. Just a few of the key features in May are:
Tailored tans
As the weather forecast predicts sunnier days, Amanda Pauley asks the pros how you can tailor your spray tan offering to draw in all types of clients. According to new stats, UK women are now only leaving an average of five weeks between their spray tans, compared to seven weeks in 2015, and men are indulging in top-ups now more than ever too. So how can you make your salon stand out?
Starry eyed
We catch up fashion creative Joey Bevan about his experience on stage at PB London and get some advice for make-up artists who are looking to work on editorial photoshoots. Together with a team of four make-up and body paint artists, a hair stylist and costume designer, Bevan oversaw the creation of five looks live on stage at the London show, with the theme of constellations.
Talking to…
Laura Vallati arrived at Espa Life at Corinthia, London, last year, bringing with her a wealth of experience – both business and cultural – from her years in the spa industry. This month, the new spa director lets Georgia Seago in on her plans to introduce urban wellness packages, grow her in-house team and infuse world-class wellness and luxury into the UK spa market.
The May issue is on its way to subscribers now. A digital version can be bought online for £1.49 – or it's just £4.99 for an annual 12-issue digital subscription. The print edition is just £37 for an annual 12-issue subscription. Make sure you’re always the first to read the news and trends by subscribing.