New Covid-19 safety measures being implemented at Professional Beauty London in October

The Professional Beauty Group has introduced a new suite of Covid-19 safety measures and protocols for the PB London show in October, in partnership with ExCel London, to make sure it’s a hygienic and enjoyable environment for all those who attend. 

The Professional Beauty London show, which is taking place at ExCel London on October 11–12 alongside the company’s flagship professional hair event Salon International, has taken on board enhanced safety measures. 

The Government announced that it will bring back audiences in stadiums and allow conferences and other business events to recommence in a Covid-19 secure way from October 1.

These include timed entry to the show,  sanitation stations for visitors and intense cleaning of all areas of the venue, with additional measures will be announced over the coming weeks.

“The wellbeing of all who visit and work in our exhibitions is our number one priority. We have implemented a series of measures to enhance safety and these will be revised and updated over the coming weeks,” said Mark Moloney, managing director of the Professional Beauty Group.  

PB is working closely with ExCel London, the Association of Event Organisers and others to devise further appropriate measures.

The new safety measures being introduced to our PB London and Salon International exhibitions in October are:

Further developments will be revealed in due course. These may include entry heat sensors, wider aisles and digital solutions to reduce touch points. We will update you as appropriate.

Professional Beauty has created a coronavirus reopening guideline poster for beauty salons and spas to use as a starting point for considering safety when they reopen. Beauty salons in England are estimated to reopen on July 4

Check out PB's coronavirus (Covid-19): support guide for beauty salons, spas and self-employed therapists.