The device that one clinic used to help its clients lose over 300 inches and 20 stone in four months

Meet Abigail Devenney, a successful 24-year-old Young Innovators Award Winner and a co-owner of Julie Devenney Facial Aesthetics based in Freckleton.

A bold decision by Devenney to invest her entire savings in a 3D lipo-ultimatepro device led to great success for the Julie Devenney Facial Aesthetics clinic, co-owned by the young entrepreneur and her mum, Julie Devenney. 

The clinic, situated in Freckleton, Lancashire, has seen a significant increase in business since the introduction of the ultimate body contouring device, with the treatment bringing in thirty to forty clients per week, all opting achieving incredible transformations. In just four months since investing in the device, the clinic has helped its clients lose over 330 inches and 20 stone!

Why she chose a 3D Aesthetics Device

Devenney’s journey with 3D Aesthetics began with a visit to another clinic where her mum, Julie, had her own 3D lipo-ultimatepro treatment. 

The pair were amazed by the results achieved. 

Intrigued by a tempting business opportunity, Devenney visited the 3D Aesthetics stand at Professional Beauty North in the hopes of gaining more insight into the industry and the range of treatments on offer from 3D Aesthetics. 

After speaking with Imogen Gosling, the brand’s national sales manager, and learning more about the device, Devenney decided to invest in her very own 3D lipo-ultimatepro. 

Speaking on the decision to take the plunge, Devenney shared how, “I just looked at my mum and said - mum, can I get one? 

“She said - ‘Abi, no. You've not even thought about it’. We came home and I just couldn't stop thinking about the machine, so we returned the next day and bought one. It was a big risk, but having seen the results for ourselves, I knew it was a good decision.”

The mother–daughter team introduced the body contouring treatments into their clinic in November 2022.

At first, their existing clients were understandably slightly sceptical about the types of results that could be achieved, but everything changed when Devenney started seein incredible results with her friends and family and shared them on the clinic’s social media, as she explains:

“I became so busy with new clients referring their friends and booking treatments that it reached the point where I had to ask people not to spread the word anymore as I was struggling to keep up with the demand!” 

Impressive client results

Currently, the clinic welcomes over thirty clients per week, working around the clock to fit everyone in. When asked about a time she felt proud of the results achieved, Devenney shared a story about a bride-to-be who bought a package of six treatments just five weeks before her big day. 

Devenney took on the challenge, providing the bride with bespoke and effective treatments to help her lose inches and achieve her goals, which lead to her dress being too big for her three weeks before the big day.

“My client admitted she was having this treatment done, and the seamstress told her to stop the treatment because she was losing weight too fast, and the dress wouldn't fit right. 

“ In the end, the dress had to be taken in three times before the day! In total, the bride lost 11 inches all over in just five weeks. It was crazy!”

For the bride, the experience was a huge confidence booster. She looked and felt amazing on her wedding day. The structured treatments provided a healthier and more sustainable way for her to reach her goals, especially in anticipation of her big day and honeymoon.

How she marketed the treatment

Devenney admitted she had no prior marketing or business experience or knowledge before investing in 3D lipo-ultimatepro, and didn’t do any promotional advertising before receiving the delivery of this device. 

She highlighted that sharing before and after photos and implementing a referral scheme made the most significant difference in boosting her business, and regularly shares and promotes the treatments on the clinic's social media channels with minimal paid advertising. 

Devenney also took advantage of the free marketing consultation with industry expert Kris Trinity, which is available to all 3D Aesthetics clinics, and booked two further meetings with him, gaining some valuable insights and knowledge about the marketing and upselling of the treatments.

Interestingly, the clinic has found a great alternative to anti-wrinkle injections, using radio frequency technology found in the device to provide a non-surgical brow lift for just £25 per session. This had led to clients becoming curious about other treatments and inquire about working on other areas of their body, giving Devenney an opportunity to upsell.

Devenney added that the marketing material provided by 3D Aesthetics, such as photographs and a poster containing treatment options, added to her ability to market and promote the treatment, describing the poster as a useful marketing tool, as it is a non-invasive way of generating treatment awareness and opening new conversations with clients

Return on investment

Since introducing the 3D lipo-ultimatepro into the clinic in November 2022, Devenney was able to pay the device off in just five months.

 “With no assistance and a small clinic, it was definitely a big risk to begin with, as I could not foresee the demand for these types of treatments in our area,” shares Devenney.

“However, I was able to earn back my investment fairly quickly and will soon be hiring another pair of hands! So, others can definitely make their money back too. You just have to keep pushing it and focus on before and after pictures!”

Thanks to the initial investment into her 3D Lipo machine and the success she has achieved so far, Devenney was able to fund her start-up aftercare business, admitting she’s much further with it than what she originally planned: “Since buying my 3D Lipo machine, I’ve been able to bring my launch date forward for my new aftercare product, AfterMed Lips, by ten months! I wouldn’t have been able to achieve this while working my other job, and I am excited to bring an innovative lip aftercare solution to the market this November.” 

Abi's remarkable achievement serves as an inspiring example of the power of embracing

innovation and having faith in a product and brand.  

To learn more about the 3D lipo-ultimatepro, contact 3D Aesthetics. Click here or call 01788 550440.

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