Do Professional Treatments Matter?
The Professional Beauty Marketing team set up the 'Professional Treatments Matter' campaign with one aim in mind; to promote the awareness of the professional treatments market to consumers with the ultimate goal of increasing both client footfall and treatment prices in salons and spas.
The fund aims to raise £200,000 for a nationwide media campaign to help educate consumers about the benefits of treatments and encourage a wider spectrum of the public to try them.
So, how do we think we can help raise awareness?
Through what we love best; competitions.
We want YOU to demonstrate what 'Professional Treatments' mean to you and inspire others with your vision - this can be done through a single image or a series of images and a phase of not more than 20 words indentify and demonstrate your vision of how professional treatments matter to you. Portray the benefit and wellbeing of professional treatments in a way that would inspire members of the general public.
You never know... your image could be used as inspiration for a national advertising campaign promoting the profession!
This campaign is due to feature on all our social media channels, Facebook, Twitter, Google+ & LinkedIn as well as a feature in our email campaigns.
If you're the lucky winner, you will WIN a luxury spa break for 2 OR a Team Masterclass where we send a pro trainer to your business!!
Competition is open NOW and closes on 5th September 2014.
What have we seen already?
We've had entries sent to us from left, right and centre - below are a few of the images already uploaded to our site to kickstart the awareness, so make sure you jump on the #ProTreatsMatter bandwagon.
Find out more details on how to enter, here. Keep an eye out for #ProTreatsMatter to jump on board with promoting the campaign - lets help make a difference!