Freauty adds Zeebba to mobile beauty services portfolio

Freauty, billed as "the UK's first dedicated marketplace for mobile hair and beauty professionals" has increased its share in the on demand beauty services sector by acquiring Zeebba, a platform that allows clients to book treatments to wherever they are at any time.

Through Zeebba, clients can book services such as make-up application, nail treatments, spray tans, massages and facials. The company’s therapists are vetted by The London Makeup School and The London Hair Academy, and they must complete trade tests before joining the service to ensure consistent quality.

The company is the latest to join Freauty’s portfolio, after it acquired London-based City Swish, which has a similar business model, earlier this year. Freauty aims to challenge the traditional salon set-up by providing a cost-effective, convenient alternative for clients.

Freauty CEO Kit Chong said: “Acquiring Zeebba is part of a long term acquisition based strategy. The mobile beauty space is expanding and having an opportunity to leverage some synergistic value was key for Freauty. By adding Zeebba to our existing portfolio we’re in a stronger position to scale up our operations to further tap this lucrative market whilst simultaneously being in a position to offer an even greater service.”

In addition, Freauty recently expanded its own platform to allow health and wellness professionals such as yoga teachers and personal trainers to register their services on the site.