Fresha acquires Australian booking platform Bookwell

Beauty and wellness booking platform Fresha has acquired Australian spa and salon booking platform Bookwell. Fresha has also launched an online store function for salons.

Bookwell launched in 2017, designed to help beauty professionals fill empty appointments slots with over 5,000 salons signed up to the platform.

“We are thrilled to be joining forces with Fresha, the global leader in the beauty and wellness industry," said Matt Dyer, founder and chief executive of Bookwell.

"From my first meeting with William, Fresha’s founder and CEO, I believed in his vision, energy and passion.

"By helping beauty and wellness businesses grow sales with tools to facilitate online payments, self-service bookings and automated marketing, Fresha provides the perfect opportunity to enhance Bookwell’s offering."

Fresha is used in 120 countries , including the UK, Canada, the USA and New Zealand, and has over 60,000 salons and spas on the platform, with tens of millions of appointments booked each month.

On top of the aquisition, Fresha has also launched an online store feature, with partner salons able to sell products and receive payment through the platform, without needing to set up a complicated e-commerce site.

"The potential for online retail in the beauty and wellness industry is huge, yet many salon and spa businesses are yet to take advantage of this," said Fresha chief executive and founder William Zeqiri. "We’ve made it easy to create a store within. it means salon and spas have everything in one place, which simplifies their business lives too. Salon and spa businesses need to benefit from this retail transformation and now they can with Fresha Store.”

Do you have an online store for your business? Tell us in the comments below.

Read more: 5 ways to successfully open an online shop for your salon

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