Skincare brand Gazelli has outlined plans to open further sites in key cities across Europe under its Gazelli House brand, following the launch of its London flagship in South Kensington in late November.

The London space, which offers treatments alongside physical and emotional wellness advice and cultural programmes, is the second for Gazelli, which has a flagship in its home country Azerbaijan.

“Our five-to-ten-year plan is to expand this space across Europe and hopefully open another one in London,” said Gazelli founder Jamilla Askarova. “We’ve started negotiations in a lot of cities. Nothing is concrete but we’re looking at Paris, Milan and even Istanbul, which has become a very interesting opportunity for us.”

Gazelli’s entry to the UK professional market will also involve distribution partnerships and Askarova was in talks with a few resorts outside of London. “We would never put in a single treatment. We work much more with creating a full treatment programme and putting our whole ethos in there; it’s really about creating a home away from home idea,” she said. For more on the London Gazelli House, see the January issue of Professional Beauty.

This story first appeared in the January issue of Professional Beauty. Make sure you're always first to read the news by subscribing online.