How to take part in National Spa Week 2020 (November 9–15)
National Spa Week 2020 is taking place on November 9–15 with a focus on helping professionals in the beauty and spa industry to run their business during the coronavirus pandemic, with a wealth of advice, resources and knowledge-sharing.
Run by the UK Spa Association (UKSA), the week-long event will once again be trade-only, empowering beauty and spa professionals across the UK by “offering practical and implementable advice while the world continues to live with Covid-19.”
The advice will come via daily podcasts with leading industry experts who will talk about running a spa in this new Covid-19 age. The association is encouraging those taking part in the week to showcase their learnings on social media tagging in @ukspaassociation and using the #nationalspaweek2020 hashtag.
Now in its 15th year, National Spa Week encourages businesses to take part as a way of raising awareness of the valuable contribution the spa market makes to the wider economy and to people’s general wellbeing.
Find out more about taking part in National Spa Week 2020.
The daily podcast schedule for National Spa Week 2020 includes:
Monday 9 November – “Topic: finance”– withHamish Ferguson, resort general manager at Carden Park
A basic P&L to help gain clarity on your financial position now and understanding what the numbers mean for 2021.
Tuesday 10 November – “Topic: marketing” – withAnna Ramsay, wellness, sales and marketing manager at Six Senses Hotels, Resorts, Spas
How best to work with third parties, the importance of direct marketing, making sure you are maximising your customer base and much more.
Wednesday 11 November – “Topic: people and HR/recruiting”– withKathryn Moore, founder and managing director of Spa Connectors
What someone in the industry can action to secure a position during these uncertain times and also the importance of how to keep great staff.
Thursday 12 November – “Topic: PR”– withPetra Clayton, founder and chief executive of Custard Communications
How PR is different to marketing or advertising and the question of is it more important right now, and if so, why? What three-to-five practices spa managers/directors should be doing right now to make sure they’re on top of their game.
Friday 13 November – “Topic: health and safety/PPE”– withGareth Jones, founder of Clifton Environmental Services
Continuing to control the risk and training for all team members on updated procedures and policies.
Saturday 14 November – “Topic: halotherapy” – with Erin Lee, projects director for Dröm UK
To discuss the fact that salt is a naturally antibacterial product combined with the respiratory and immune boosting benefits of this touchless treatment. The fact that other than an initial investment, running costs are minimal and can be set at £1 per minute.
Sunday 15 November – “Topic: guided meditation” – with Andrew Johnson, meditation teacher, Relax Change Create with Andrew Johnson
Learn simple and safe techniques to integrate into your daily life, these techniques include relaxation therapy, stress management, clinical hypnotherapy, meditation and mindfulness.
Will you be taking part in National Spa Week 2020? Comment below.