How to sell spa treatments in the age of aesthetics
Louisa Forrest, assistant manager of The House Beauty Spa in Liverpool, which won the North West Boutique Salon of the Year Award at the 2017 Professional Beauty Regional Awards, on why providing aesthetic treatments on your menu will allow you to provide targeted approaches for all skin concerns.
As reported by Professional Beauty, people from Liverpool carry out more internet searches for aesthetic treatments than anywhere else in the UK. The city is never far behind when it comes to experimenting with the latest beauty trends, including chemical peels.
These treatments are so popular that spas and salons who don’t offer aesthetic anti-ageing solutions seem to be in the minority, and we can learn a lot from aesthetic clinics that provide a prescriptive, targeted approach to tackling clients’ skin concerns.
At The House Beauty Spa, our therapists achieve this through a thorough consultation and by adapting the treatment to the client’s skin as it changes month to month. Our treatment menu is vast but offers an anti-ageing facial for everyone, including standalone treatments for the jawline and around the eyes.
Clients who express an interest in aesthetic treatments would be best suited to a course of machine-based treatments as a preventative measure before exploring advanced options. They will always gravitate towards the most potent formulations and the latest releases from skincare brands as they want the most dramatic results.
For clients with overscheduled, hectic lives, carving out just one hour every month for a spa treatment has become essential for their wellbeing. Although non-surgical facials remain one of our most popular anti-ageing treatments, we’ve never taken so many bookings for hot stone massages and reflexology.
For our busiest clients, we recommend a massage-based, anti-ageing facial to help them prioritise self-care without neglecting their skin. Helping this type of client achieve a complementary home care routine is our main objective.
In Liverpool, aesthetics aren’t going away any time soon. As a result, we’ve built up a reputation for transformative spa treatments that help our clients look and feel their best.