How to take salon bookings directly through Instagram
Social media platform Instagram celebrated its 10th birthday last year. Whether you can’t remember life before it, or you’re still getting your head around it, there is no denying the impact Instagram has had on businesses. And, for an industry as visual as beauty and spa, Instagram is becoming an even more important tool.
According to 2021 statistics from Hootsuite:
- 1 billion people use Instagram every month
- 30 minutes is the average time users spend on Instagram each day
- 81% of people use Instagram to research products and services
- 50% of people have visited a website to make a purchase after seeing a product or service
- 200 million Instagram users visit at least one business profile daily
Now you can take online bookings with Phorest directly from your salon’s Instagram page
However, your Instagram bookings will only be as strong as your Instagram presence. Instagram can be your portfolio. It gives you a space to entice potential clients with your brilliant work.
Instagram can give people a taste of your personality, or show them the behind-the-scenes, human element of your business.
A thriving Instagram page can make a real difference offline as well. It can connect you with your dream clients, create a sense of community around your brand, and keep your regulars updated and engaged.
If you are looking to establish your salon’s Instagram or refresh your approach, try these videos from experts:
4 Steps to Get More Clients from Instagram with Angela Anderson
The Foundations of Salon Success on Instagram with Jamie Dana
The Building Blocks of Your Instagram Profile with Jamie Dana
The next step is understanding your audience and thinking about what kinds of customers you want to attract to your business, you may have a particular demographic in mind. It’s important to understand how these people use technology and meet their needs.
Finally, Phorest Salon Software offers a “book now” widget for your website and custom salon app which now integrates with both Facebook and Instagram. Find out more about Phorest’s book now button here.
This is a sponsored post in association with Phorest Salon Software.