iiaa announces 2013 seminar programme

Beauty experts Patrick Holford and Jane Iredale will be among the panelists at iiaa’s major 2013 seminar programme, 360° Skincare.

The International Institute for Anti-Ageing (iiaa) said the programme will focus on the multiple benefits of embracing a truly holistic approach to skincare. The half-day event will take place alongside the Professional Beauty exhibition at ExCel London on February 24, 2013.

Delegates will learn about: treating sun-damaged and problem skin, new ways to age more vibrantly, and pick up advice on combining nutrition, topical skincare and make-up to create a total skincare solution for clients.

The event will also see the official launch of Skin Accumax, a patent-pending supplement aimed at clients with problem skin and a presentation of the striking results achieved through nutritional supplementation.

Patrick Holford will discuss his ten secrets of healthy ageing, and how encouraging clients to take care of themselves from the inside can impact their appearance and wellbeing.

Jane Iredale is flying in from the US to explain the success of BB creams in the beauty industry and introduce her new mineral versions. She will also be revealing the new looks for spring.

Iiaa’s director Tracy Tamaris and head of nutrition Lorraine Perretta will present new ways to address ageing skin from the inside out.

Clare Muir, iiaa head of training, will show how the cool peels technique, developed by Environ founder Dr Des Fernandes, can stimulate growth factors and address lines, photodamage, rosacea and problem skin without damaging the epidermis.

The seminar takes place on Sunday, February 24, 2013, and tickets cost £29.95 + VAT, which includes a free Patrick Holford book worth £14.99 and a goody bag. For more information or to book, call 020 8450 2020 or email admin@iiaa.eu