Johnson & Johnson launch beauty challenge to find next big thing in skincare tech

Johnson & Johnson has launched an initiative to help beauty start-ups discover the next big digital solution in skincare.

The Digital Beauty Quick Fire Challenge is asking students, entrepreneurs and start-ups to create “the most novel, future-forward digital beauty solutions to provide better skincare outcomes for consumers around the world,” with the winner receiving $50,000 in funding.

They will also have access to a network of experts, a one-year residency at J&J’s Innovation JLABS and admission to the company’s Consumer Experience Center to help advance their prototype towards commercialisation.

The challenge is asking entrants to focus on one of these three innovation areas:

  1. Insights-generating tools that empower consumers to make better informed skincare choices, such as at-home skin assessments, coaching engines and personalisation tools

  2. Impact tracking devices and adherence solutions that help improve consumers’ skin health management by monitoring skin-impacting factors such as pollution, UV and skin biomarkers

  3. Digital technologies or devices that increase efficacy beyond traditional topical applications to progress skin health for consumers with hard to treat concerns such as acne, photoageing and eczema.

The deadline for applications is January 19, 2018. Enter here.

“True innovation doesn’t just elevate product experiences and outcomes – it challenges the very definition of skincare itself,” said Sebastien Guillon, president, global beauty, Johnson & Johnson Consumer Inc.

“The next beauty tech disrupters are out there and this challenge will help us identify the most promising potential partners in the co-creation of meaningful, future-forward skin solutions.”

The winner will be announced on March 31, 2018.