Kate Moss named British Beauty Council global ambassador as British Beauty Week begins

Supermodel Kate Moss has been named the first global ambassador for the British Beauty Council.

The appointment was announced as British Beauty Council (BBCo)'s British Beauty Week kicked off today (October 26).

Moss, who also owns wellness retail brand Cosmoss, will support raising the awareness and reputation of the British beauty industry worldwide.
 
She will work with the British Beauty Council (BBCo) to highlight work across its four pillars of policy, ESG, talent, and growth.

Moss, said: "Beauty is more than skin deep, it’s the heartbeat of the creative industry that’s helped build my career, and the careers of so much creative talent, from hair and mak-eup stylists on set to the magicians behind the brands.

She added, "Beauty – seen and unseen - touches everyone, from individuals to an industry. I am so proud to be part of it and honoured for this opportunity to join the British Beauty Council."

British Beauty Council chief executive Millie Kendall commented: "We are honoured to announce our new collaboration with Kate Moss, who will undoubtedly harness her unmatched knowledge and influence of fashion and beauty to reinforce the work of the British Beauty Council.

The appointment was announced during the launch event for British Beauty Week, which runs from October 26–31. 

Government view on the beauty industry

The launch event was also attended by Kevin Hollinrake, Minister for Enterprise, Markets and Small Business at the Government's Department of Business and Trade. Opening the event, he said, "This industry is so important to our economy: £24.5 billion contribution to our economy and 550,000 jobs, which is tremendous."

He added, "I know how important it is, not just to our economy but...it's really important to our wellbeing and our communities."

"We know that women are underrepresented in the business community generally – today, only around 20% of business are set up by women. It was 16% in 2017 so we’re making progress but we have so much more to do. But 80% of businesses in the beauty space are women-led, which is fantastic so you’re way ahead of the curve.”

BBCo also announced new advisory board members including make-up artists Sam Chapman and Wendy Rowe, brand founder Loretta De Feo and facialist Melanie Grant.