Lauren’s Way launches Essex Angels mobile business

Tanning brand Lauren’s Way has launched a mobile therapy business called LW Essex Angels.

The therapists involved who worked at the Lauren’s Way salon offer pamper parties and individual bookings for treatments including hair styling, manicures, Mac make-up, and application of Lauren’s Way lashes and tans.

The brand is now recruiting additional therapists and Managing Director Nev Mehmet said there is potential for franchises in the future. “We’re focusing on Essex only at the moment,” he said, “But as we grow we’d look to expand geographically and possibly franchise the service.”

The company has also launched new false lashes and has rebranded its products from Lauren’s Way to LW, with new packaging.

See LW on stand A83 at Professional Beauty North, on 13-14 October at Manchester Central. Free tickets are available here.