Lava Shells founder launches Kickstarter campaign

Published 14th Sep 2023 by PB Admin

A £10,000 Kickstarter campaign has been launched to advance the development of a new product brand to aid sleep and wellbeing.

Clare Anderson, founder of Shared Beauty Secrets, the UK distributor of Lava Shells, has launched the Kickstarter campaign to aid in the development of Sensory Sleep.

Sensory Sleep is a sustainable, reusable vegan silk eye mask that comes with pockets for the optional addition of self-heating inserts, the benefits of which are combined with total light reduction to induce sleep and alleviate stress and eye strain. 

This is an adaptation of the eco-steam self-heating technology in Anderson’s single-use eye mask range under the Sensory Retreats brand, used as an upgrade to enhance client treatments by therapists throughout the professional spa and salon industry. 

In addition to the self-heating inserts, Phase 2 and 3 developments will include cooling technology and weighted, aromatherapy-scented wheat inserts in a multi-use eye mask.

Industry professionals interested in being among the first to receive the new mask can support the campaign by pledging as little as £35 for the early adopter package.

The early adopter package includes a luxurious vegan silk eye mask, vegan silk travel bag and 10 pairs of single use self-heating sachets presented in a Sensory Sleep box. 

Each box also includes a QR code to download the relaxing sound of ‘Lie Down & Listen’, an exclusive sleep track composed for Sensory Sleep by acclaimed pianist, Christina McMaster.

A range of supporter packages suitable for salons and spas who wish to retail the product are also available to be delivered in time for Christmas 2023. 

These are available with better than trade prices exclusively via Kickstarter until the end of September only.

You can support the Kickstarter campaign and be the first to get your hand on the Sensory Sleep Eye Mask before the 2024 launch here:

Anderson said, “I have always held innovation and quality in high regard, and always listen closely to customer feedback, building relationships with them that enable us to understand their priorities and needs – especially when it comes to their sleep routines and general wellbeing. 

“After listening to the feedback from my other businesses, Shared Beauty Secrets and Sensory Retreats, I saw a gap in the market for a totally new product and the ideas for Sensory Sleep were born.  

“It was clear that there was a demand for a sustainable, reusable solution with the luxurious touch and feel of silk but that could still be combined with the benefits of heat therapy that we know so many of our consumers and professional accounts love using.

“The Kickstarter campaign will enable us to accelerate our 2024 launch and planned product development to build a comprehensive range of luxurious home and spa-use products, resources and support to help everyone achieve a wonderful night’s sleep.”

Don't forget to visit the Lava Shells stand at Professional Beauty North 2023 – you can find them on stand S12. Register for your free ticket to Professional Beauty North here.

PB Admin

PB Admin

Published 14th Sep 2023

Have all the latest news delivered to your inbox

You must be a member to save and like images from the gallery.