Male-only nail bar Guys That Nail It opens in Peckham

London’s first pop-up male-only nail bar, Guys That Nail It, has opened in a pub in Peckham.

Nail artist Jay Jay Revlon spied a gap in the market for a space for men to pamper themselves after saying he felt rejection from mainstream nail salons that were predominately occupied by women.

“There’s always this sense of like, awkwardness. I remember I went to get my nails done for Halloween, some women in there were like: ‘why are you on my turf?’ kind of thing. Like ‘it’s our space’,” he told the BBC.

Revlon hopes his service will challenge the definition of masculinity and encourage more men to take better care of their nails. On his Instagram channel, Revlon wrote: “Our intent is to make men feel comfortable enough to choose from cleaning, to polish, to gel extensions. 

“Until now, nail treatments have been deemed as a womanly or feminine thing to do and we’re throwing that narrative out of the box and saying nail treatments are for everyone – I mean, we all have nails, don’t we?”

Treatments include 30-minute Sort My Handz Out and 75-minute Lord My Handz manicures, and 35-minute Sort My Feet Out and 50-minute Lord of the Luxe pedicures.

Image: ©Instagram/@guysthatnailit