Novalash to sell direct to UK market after ending partnership with distributor

Published 29th Mar 2022 by PB Admin
Novalash to sell direct to UK market after ending partnership with distributor

Novalash Eyelash Extensions has announced it will be taking distribution of its professional lash products and training in-house and selling directly to the UK and European markets after ending its partnership with Sarah-Anne’s Beauty Distribution.

The American lash company will be dissolving its UK distribution contract with Sarah-Anne’s Beauty Distribution over the next 90 days, before becoming fully responsible for its own sales, training, and delivery of Novalash products. 

The change brings the end to a four-year partnership with Sarah-Anne’s Beauty Distribution, which took on sole UK distribution of Novalash’s training and products in 2018.

During the changeover period, lash artists can purchase products directly from the brand’s new online shop and shipping platform, ensuring a smooth transition without interruption to the supply chain. 

Novalash is one of the leading brands for lash extensions, sharing educational insights including mastering the separation technique. The American brand is headquartered in Houston, Texas, with its international corporate office Novalash International now located in Scotland. 

Sarah-Anne's Beauty Distribution confirmed that customers can still purchase NovaLash products by calling 01273 041966 or emailing [email protected] in the 90 day period.

If you’re thinking about training as a lash tech, check out this video from Novalash trainer Zoe Nichols on the training road map for beginner lash techs.

Exciting opportunities for lash artists at Professional Beauty London:

Make sure to register for a free ticket for Professional Beauty London at ExCeL on April 3–4 to meet several leading beauty brands and start your lash journey, while also taking advantage of exclusive offers.

Lash Brands exhibiting at PB London:

Global Beauty Products will be showing how you can create your own professional, private-label range of lash lift and brow lamination products.

The Lash Lounge will be at the show to talk about its training academy and courses, ranging from lift and tint to Russian volume.

Superfine Lashes offers everything you need for lash extension treatments, from cleansers and liquids to clusters.

Funky Lash will be bringing its award-winning lash lift and brow lamination kits, as well as classic Russian handmade and pre-fanned lashes and lash extension starter kits.

Visit EyeLash Amore to discover its range of tweezers, lashes, glues, and accessories, including nano misters, lash mirrors and cleansing brushes.


Click here to register for your free PB London ticket.

Don’t miss: How to choose the right treatment for your client’s lashes

PB Admin

PB Admin

Published 29th Mar 2022

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