OPI names Tom Bachik as global brand ambassador
OPI has named celebrity nail tech Tom Bachik as its new global brand ambassador.
The nail brand, owned by Coty, announced the news on Friday at the Wella Trend Vision event in London.
A session tech for over 20 years, Bachik is known for his high-profile celebrity clients including Jennifer Lopez and Selena Gomez. He also regularly works with fashion designers on looks for runway shows.
In his new role with OPI he’ll work with the brand’s education, product development, digital and social marketing teams to create brand awareness and excitement among OPI techs on the professional side.
"I’m so excited to work alongside Suzi [Weiss-Fischmann, OPI founder], a legend in nails and with OPI, said Bachik. “I’m incredibly passionate about nail design, product development and education. This collaboration allows me to work with some of the best formulations and tools, as well as one of the best teams in the industry, allowing my creativity and technical skills to thrive. Together with OPI, I will focus on building brand awareness, educating nail technicians, and inspiring the industry as a whole."