PB Webinars: Covid-19 Back to Business Conference and a smile line nail tutorial
We’ve switched up our PB Webinars line-up for you this week, launching an exclusive two-day Back to Business Conference at the start of the week (July 29–30), in partnership with our sister title Hairdressers Journal, covering topics that will help beauty pros and hairdressers transition back into salon successfully.
On top of this, award-winning nail tech Katie Barnes will demonstrate how to achieve a crisp smile line with gel systems, while consultant Fiona Brackenbury will explain how you can boost your retail sales post-Covid-19.
Sign up to these webinars now.
What to expect from this week’s PB Webinar line-up (June 29–July3):
Monday 29 June – Day one of Professional Beauty & Hairdressers Journal’s Back to Business Conference
10am – Live webinar – “Reopening strategy”
The way in which you reopen your salon will determine its success, and it’s all about communication. Team members and clients want to understand how things will happen, how it will be different and ultimately, for your clients, when they can get an appointment and what measures you have taken to make them feel safe.
12pm – Live webinar – “Balancing the books”
With weeks where no money has been coming into the business, planning your finances for the coming months are of paramount importance. We will ask salon owners and a finance expert to take you through what to do and when, offering advice and information on what to pay and when.
3pm – Live webinar – “Health and safety”
The industry is going to have to adapt to a new “normal”, with changes to how we operate and run businesses whether salon-based or freelance. From PPE and social distancing, to virtual consultations and cashless payments, our panel will share the changes they have made to their working environment.
Tuesday 30 June – Day two of Professional Beauty & Hairdressers Journal’s Back to Business Conference
10am – Live webinar – “Social say-so”
Your social media channels are your digital shop window, exposing your team, services and salon to existing and new clients. In addition, reassuring clients that you and your salon is a safe environment will be critical to your success, as will reminding new and existing clients why you are the best place to be.
12pm – Live webinar – “New wave media”
The session is about the new types of media people have been getting more involved with in coronavirus lockdown – TikTok, live TV shows, podcasts – and how salons could use them to connect with clients and delight new ones.
3pm – Live webinar – “Customer delight”
The pandemic has illustrated just how important time in the salon is to the masses, who value not only the technical skills of their therapist or stylist but their role as confidante, too. There will be obvious changes to the salon experience for the foreseeable future, but how do you continue to delight your clients on every salon visit?
Thursday 2 July – 3pm – Live webinar with Katie Barnes – “Nail tutorial: how to achieve a crisp smile line with gel systems”
Award-winning nail tech Katie Barnes, owner of Katie Barnes Training Academy in Warwick, will be doing an exclusive demonstration on how to achieve a crisp smile line with gel systems. Barnes will be hosting this session so that you can follow her technique as she’s doing it live, and will also cover the common troubleshooting issues techs can face. There will be a 15-minute Q&A at the end where Barnes will answer all your burning nail questions.
Friday 3 July – 3pm – Live webinar with Fiona Brackenbury – “How salons can boost their retail sales when they reopen post-Covid-19”
Want to know how to boost your salon’s retail sales when you can finally reopen post-coronavirus lockdown? Fiona Brackenbury, skin expert, treatment designer and industry consultant with 30 years’ experience, will explain how to boost your retail revenue with ease when you return. There will be a 15-minute Q&A at the end where Brackenbury can answer all your questions.
For every PB Webinar you attend, you will receive 1 CPD hour from VTCT – find out how to claim your points.
Who would you love to see on one of our PB Webinars? Comment below and we will try our best to make it happen.