PB's Breast Cancer Awareness month round-up
October is Breast Cancer Awareness month and the pro brands have been thinking pink…
Artdeco has been donating 10% of the profits from its pink ribbon products to organisations working to foster mutual awareness of breast cancer. This year, under new Irish distributors Chleo Enterprises, the profits will go to theMarie Keating foundation, a Dublin-based family-run foundation determined to “make cancer less frightening by enlightening”. The pink ribbon products are All in One Mascara in black, with two different types of brushes for a higher fibre density to separate lashes and lower fibre areas to add more colour and volume. Glossy Lip Volumiser is also in pink ribbon packaging, and softens lips with a delicate coating of mint-vanilla scented gloss with a subtle hint of pink.
Call Chleo Enterprises on +353 1 408 0820
Pro-Radiance Illuminating Flash Balm has been dipped in pink for limited edition packaging. The much-loved hybrid moisturiser and balm glides onto the skin and gives a silky, dewy finish. Purple orchid provides its moisturising properties while antioxidant acai supports the skin’s structure and noni extract’s fruit acids impart radiance. Elemis is donating a total of £10,000 to Breast Cancer Care from all sales of the special edition balm.
Call Elemis on 020 7907 2700
Not only has Gerrard International, Jessica distributor and manufacturer of Mii, launched two limited edition shades of its Nourishing Lip Sheen in aid of Breast Cancer Awareness Month, it also raised over £500 at PB North offering manicures and makeovers to visitors. Gerrard supports Future Dreams, a London charity raising funds for Breakthrough Breast Cancer and The Haven, which provides free one-to-one emotional and physical support to anyone affected by breast cancer. £2 from the sale of every tube of Nourishing Lip Sheen, packed with passion fruit oil, pistachio butter and organic shea butter, will be donated to Future Dreams.
Call Gerrard International on 0845 217 1360
Jane Iredale’s contribution to Breast Cancer Awareness Month is Smell the Roses Hydration Spray, a moisturising facial spritz with rose damascena flower water and oil, and botantical extracts to calm and refresh the skin. The rose-based spray helps to calm inflammation and redness while also tightening and detoxifying the skin. The product carries Ecocert’s Natural and Organic Cosmetics certification, thanks to its use of ingredients from renewable sources and organic farming. It is suitable for any skin type and can also be used to dampen make-up brushes for intensified colours or precise application. 100% of the net profits from Smell the Roses Hydration Spray will be donated to benefit breast cancer charities including Against Breast Cancer, which distributor iiaa is supporting for the fifth year.
Call iiaa on 020 8450 2020
Nouveau Beauty Group founder Karen Betts put her medical tattooing and permanent make-up artistry expertise to good use, supporting Breast Cancer Awareness Month by performing breast restoration treatments for cancer patients. On 12 October Betts hosted a clinic for women in Jersey, for whom the availability of medical tattooing treatments for breast cancer patients is minimal. Each year Betts holds the clinic at Jersey General Hospital and provides complimentary treatments using light and dark shading to create the illusion of a 3D nipple. Betts and her team of permanent cosmetic artists are also wearing pink gloves throughout the month to show further support.
Call Nouveau Beauty Group on 0844 801 6835
For the second year, US-born eyelash extensions brand Novalash has been donating 10% of profits from sales of its Lash+Doctor serum to the Pink Ribbon Foundation all year round, and it continues to do so through Breast Cancer Awareness Month, rolling into 2016. The brand is also encouraging its lash technicians to drive sales of the specially formulated daily use serum, which conditions, strengthens and helps maintain healthy lash growth. The Pink Ribbon Foundation’s mission to fund projects and provide financial support to UK charities which work to relieve the needs of people who are suffering from, or who have been affected by breast cancer. The trust also supports people who work to advance the understanding of breast cancer, its early detection and treatment.
Call Novalash on 01273 862 399
TV and online retailer QVC held its annual three-hour Breast Cancer Care charity extravaganza on 2 October, and raised over £290,000, or nearly £100,000 an hour. One of the products featured on air at a special Breast Cancer Care price was Murad’s Hydro Dynamic Ultimate Moisture, an intensely hydrating cream to leave skin smooth and comfortable all day. Viewers were encouraged to text the on-screen donation number to donate £10 to the cause.
Call Murad UK on 020 7843 9055