Phorest launches online business-boosting initiative

Salon software brand Phorest is launching an online initiative to help salons increase their average client bill in the wake of rising business costs.

#30Days2Grow works by setting daily challenges and tasks throughout the month of July focused on boosting client spend. Examples of challenges could be to update the salon’s voicemail message to inform callers of alternative ways to book, or to promote a chosen retail product by creating a display on the counter.

Phorest chief executive Ronan Perceval said: “It is hoped that the impact of #30Days2Grow will continue well beyond the 30 days and the skills taught over the course of the month will benefit participants and their businesses long into the future.”

Registration is free and salons don’t need Phorest software to take part.