#PBLive: preview of the August issue of Professional Beauty magazine

The August issue of Professional Beauty is landing with subscribers this week. PB’s deputy editor Amanda Pauley (left) and features editor Georgia Seago (right) round the highlights in the issue.

 

What to read in the August issue:

 

• Peace of mind – with someone in the UK developing dementia every three minutes, it’s never been more important to know how to tailor your salon experience for those living with the condition. We outline the training and protocol changes needed to make your business dementia-friendly.

 

• Hot topic – with some local councils telling salons they are no longer allowed to apply topical anaesthetic prior to skin-needling treatments, we investigate the legalities of the issue. 

 

• Seasonal shift – big-name nail techs talk AW19 trends and explain why navy blue, earthy browns and yellow-based greens are going to be on clients’ wish list. Plus, get a first look at the pro brands’ AW19 collections.

 

• Fit the bill – there’s been an uptake in UK spas collaborating with fitness practitioners in a bid to boost treatment results. We look at the rise of spa-health coach partnerships.

 

• The big issue – in this era of ultimate inclusivity, spas need to make sure they cater for clients of all sizes. We ask two of the biggest suppliers what they’re doing to help all clients feel welcome. 

 

Subscribe to Professional Beauty today. 

 

Our #PBLive videos take place on Instagram every Thursday, so make sure to tune in.