Professional Beauty April magazine: the highlights
The April issue of Professional Beauty magazine is here and this month we cover a range of topics which will help you deliver a first-class service in your salon, spa or mobile beauty business.
In this issue we round up the best homegrown companies in our British-born beauty brands guide, and the benefits of stocking these ranges, as well as looking at the rise of the counterfeit beauty industry and the dangers it poses.
The April issue also contains the first instalment in our salon interior design series, where we take you through the design process for The Clinic at Holland Park in London, and we share your stories of your most meaningful client moments, explaining why you love what you do.
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The April digital issue can be read online for free here.
Professional Beauty April magazine highlights include:
The Brit list – Many salons and spas are turning to British-born brands for the support and the stable supply chain they offer. We round up the best of British beauty.
Talking to… Abigail James – The facialist talks about finding your USP, charging what you’re worth, and why she’s releasing a new book.
Keys to communication – How to talk to clients about any pain, risks or downtime associated with treatments.
Fake news – The counterfeit beauty industry is booming. We explain how to spot a fake and the dangerous ingredients these products can include.
New opportunities – What you need to know about taking on a beauty apprentice, from Trailblazer standards and changing pay rates, to the financial incentives available.
Ward’s World – Hellen Ward on the new challenges for the sector and how we can tackle them.
The Clinic at Holland Park – The first instalment in our salon interior design series explores one of London’s most Instagrammed beauty destinations.
Why I love beauty – Six beauty therapists reveal the most meaningful moments they’ve shared with clients and why this has made them so proud to work in the sector.
Operational advice – Why recording correct consultation notes for each treatment is vital.
Spotlight on…. vitamin D – A deep dive into the skin and wellbeing benefits of the “sun vitamin”.
Ask the experts – A guide to builder base gels and how to ensure staff are happy where they are.
Q&A – Nutrigenomicist Karen Harrison on how genetics could answer clients’ skin concerns
Insider – Monthly stats to help salons and spas benchmark their businesses.
Cover image: MAKE-UP, HAIR AND PHOTOGRAPHY: TAMARA TOTT; MODEL: ANGEL @ BODY LONDON; RETOUCHING: RETOUCH.POLINA
What do you make of the April issue of the magazine? Comment below.