Professional Beauty February magazine: the highlights

The February issue of Professional Beauty has landed and this month we spotlight 2021’s biggest tanning trends, break down non-invasive treatment facial cupping, and explain how to get your bead consistency right every time in our acrylic nails troubleshooting piece.

In addition, Finlay Anderson, The InterContinental Hotels Group’s first area spa and leisure director for UK North, details the changes he’s making to the company’s spa sites to turn them into wellness experiences and digital marketing specialist Scott Dance delivers a masterclass on boosting salon revenue through Google Ads.

Subscribe to receive your print or digital issue every month.

The February digital issue can be read online for free here.

 

Professional Beauty February magazine highlights include:

Golden hour – The UK’s tanning elite, including James Harknett and James Read, predict the trends that will shape the tanning market in 2021.

Shape up – Antonia Burrell gives us the lowdown on non-invasive treatment facial cupping: what it is, how it works and why it differs to body cupping.

Acrylic nails – In our second acrylic nails troubleshooting piece, Tinu Bello explains how to get your bead consistency right.

Talking to… Finlay Anderson – The InterContinental Hotels Group’s first area spa and leisure director for UK North explains how he’s turning the company’s spa sites into wellness experiences.

Operational Advice – Digital marketing specialist Scott Dance delivers a masterclass on Google Ads and how to boost salon revenue with targeted pay-per-click advertising.

Ward’s World – Hellen Ward let’s out a battle cry and explains what we need to do to save beauty businesses from going under during the pandemic.

Ask the experts – How to market your brow treatments, and using Twitter to get press coverage.

Q&A – Facialist Lisa Franklin on how to focus on high-profit treatments to help you bounce back.

Treatment News – Germaine de Capuccini’s new treatment targets stubborn lines and wrinkles.

New products – New launches to nourish problematic lockdown skin.

Cover image:

Hair: Leanne Scott and Tyler Anthony at Francesco Group, Newport; Make-up: Gina Love; Styling: Leanne Scott; Photography: Alex Styles Photography

What are you loving in the February issue of the magazine? Comment below.