Professional Beauty July magazine: the highlights

The July 2022 issue of Professional Beauty magazine is out now and is packed with helpful tips, knowledge and advice from industry titans to help you operate a successful salon, spa or mobile beauty business.
This month we explore the best skincare methods and products for clients aged 60 and over, and look at how the industry can become more inclusive towards older generations.
We also reveal the beauty pros who you should be following on TikTok, and how you can wave goodbye to white space on your appointment schedules.
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The July digital issue can be read online for free here.
Professional Beauty July magazine highlights include:
Go mobile – How to build a successful mobile nail tech business
Standout software – 8 of the best software services for running a salon business
Healthy ageing – With recent studies suggesting older people are feeling left behind in the beauty industry, we look at what can change and how therapists can help mature clients
Talking to… Michael Newcombe – Four Seasons' wellness leader talks innovation
11 TikTok beauty pros you should be following – TikTok is full of creatives, and knowing where to start can be daunting - we round up the accounts worth following
Wave goodbye to white space – We investigate the best methods for maximising turnover and minimising cancellations while keeping clients loyal
Ward’s World – Hellen Ward on the importance of being both humble and ambitious
Ask the experts – How to market your training courses and perfect your nail enhancements
Insider – Monthly stats to help salons and spas benchmark their businesses
Treatment news – Our verdict on Hydrafacial and the LPG Endermologie Body Anti-Cellulite Treatment
New products – Smart new skincare launches from Murad, Noon Aesthetics and more, plus some summer colours from Lecenté and Artistic
What do you make of the July issue of the magazine? Comment below.