Professional Beauty July magazine: the highlights

The July 2021 issue of Professional Beauty magazine is out now and is packed with helpful tips, knowledge and advice from industry titans to help you operate a successful salon, spa or mobile beauty business. 

This month we delve into the popularity of microneedling treatments, covering the skincare benefits and what other technologies you can pair it; while we also debate the issue of whether salons and spas should offer silent treatments and discuss how to increase your treatment prices while maintaining your client base. 

We also reveal how to effectively treat contact allergies and Hellen Ward explains how to analyse client behavioural patterns during the coronavirus pandemic and adapt your service accordingly. 

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The July digital issue can be read online for free here.

Professional Beauty July magazine highlights include: 

On point – With bookings for microneedling treatments on the rise, we delve deep into the science of the service, the skincare benefits and the best technologies to pair it with.

 

It’s oh so quiet – Should beauty salons and spas offer clients the option of having silent treatments? Three business owners weigh in on the topic and give advice on how to implement it. 

 

How to charge your worth –  Leading nail techs Katie Barnes, Tinu Bello and Lee Moore reveal how you can increase your treatments prices while remaining appealing to clients. 

 

Talking to… Roberta Griffiths –  The new spa manager at Dormy House talks to us about running one of the UK’s most well-known spa operations and the key to managing client expectations during Covid-19 and beyond. 

 

Course of action –  We get some expert advice on how nail techs can treat contact allergies that occur on their clients or themselves, and outline the key ingredients to be aware of. 

 

Key to success –  Dave Courteen on how he’s grown Mosaic Spa & Health Clubs into a multi-site operation.

 

Ward’s World – Hellen Ward on analysing client behavioural patterns and adapting your service. 

 

Ask the experts – How Covid-19 vaccines can impact treatments, and tips on becoming more sustainable. 

 

Insider – Monthly stats to help salons and spas benchmark their businesses. 

 

Spotlight: Mii Cosmetics manicure and pedicure range – The new line features more than 100 shades, plus skincare-focused hand and foot care. 

 

Treatment news – Two hardworking facials that will get clients’ skin back on track.

 

New products – High-tech skincare launches from Environ, Germaine de Capuccini and 111Skin. 

 

Image credit: COVER IMAGE: PHOTOGRAPHY: TAMARA TOTT; MODEL: ANABEL WITTING @THE FOUR MODELS; MAKE-UP AND HAIR: TAMARA TOTT USING ILLAMASQUA

 

What do you make of the July issue of the magazine? Comment below.