Professional Beauty October magazine: the highlights

The October issue of Professional Beauty magazine has landed and this month we answer your questions about insurance and oncology massage, round-up the hottest Christmas collections from the pro brands to retail to clients and deliver tips on how to take your business to the next level on Instagram, landing a loyal following and celebrity clients.

We also deliver tips from the experts on tackling “coronasomnia”, what it takes to become PB’s Employer of the Year, and advice on entering PB London’s Make-up and Nail Competitions, which are taking place on October 17–18 at ExCeL.

Hellen Ward also shares her thoughts on appropriate topics for conversation with clients, and we catch up with Tom Chapman, founder of the Collective Pride Awards, about his mission to raise mental health awareness in the industry.

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The October digital issue can be read online for free.

 

Professional Beauty October magazine highlights includes:

Safe pair of hands – Cancer therapies trainer Jennifer Young answers your questions around insurance and oncology massage.

 

How to become an Instafamous nail tech – Social media-savvy techs Tori Watterson and Bryony Howell reveal how you can use Instagram to grow your nail business and inspire celebs.

 

Merry and Bright – Rounding-up the best Christmas Collections from pro brands to feature in your salon this festive season.

 

Ward’s World – Hellen Ward on what you should and shouldn’t talk to clients about in salon.

 

Talking to… Carla Chatburn – The owner of salon chain Pure Perfection on what it takes to be crowned PB’s Employer of the Year (she won the title in 2020) and the key to boosting team morale during tough times.

 

Back to business – Professional Beauty London returns to ExCeL on October 17–18. These are the hot product launches and treatment innovations you can expect to see at the show.

 

Be in it to win it – Helpful advice for those entering PB London’s Make-up and Nail Competitions in October.

 

Learn something new – With five Live Stages, the Education Forum, IMF, CIPI and the World Spa & Wellness Convention, there’s first-class education for every sector of the industry at PB London.

 

New products – Body care from Biologique Recherche, Payot, Phytomer and more.

 

Treatment news – Ashmira Botanica face and body treatments; our verdict on Salon System’s Lash Lift.

 

Insider – Monthly stats to help salons and spas benchmark their businesses.

 

COVER IMAGE: PHOTOGRAPHY: CHRISTOPHER JENEY; HAIR: CRAIG CHAPMAN; MAKE-UP: ELIZABETH RITA; ART DIRECTION AND STYLING: CLEMENTINE O’HARA; MODEL: ANNABELLE LANDRY FROM LINDEN STAUB

 

What do you make of the October issue of the magazine? Tell us your thoughts below.