QVC launches Find a Beauty Brand competition

Shopping channel QVC has launched its Find a Beauty Brand competition – looking for an undiscovered beauty brand to launch in the UK.

The competition, in association with CEW, gives new brands the opportunity to join the prestigious line-up of beauty available on the channel, as well as proving helpful support and mentoring.

The winner will receive three on-air appearances on the live QVC Channel, a one-hour show on QVC Beauty – a channel dedicated to all things beauty, feature on the QVC website and a stand at the 2017 Customer Beauty Event.

Sandra Vallow, director of buying – beauty, QVC, said: “QVC thrives on offering customers the newest and most innovative beauty brands, while also supporting up and coming talent in the industry. Our ‘Find a Beauty Brand’ competition has proven the perfect way to do both and we’re hugely excited to launch it for a third year.”

The competition has proved to be popular, with previous winners going on to great success. Last year, the company was so impressed with the calibre of entries that it chose two winners – Little Ondine and NIOD – which both had sell-out lines in their first shows.

One of last year’s winners, Nicola Kilner, founder of NIOD, said: “QVC has been an exceptional retailer to work with on every level. The team are second to none, always going above and beyond to make our execution viewer-focused and educational. We have continued to be given great shows and supported with new product launches to ensure we always have great fresh content to share.”

Helene Panzorino, founder of Little Ondine, added: “It's been such a wonderful experience. We've been so warmly welcomed by the QVC family, and customers have understood and got on board with our revolutionary brand, with sell out after sell out.”

Closing date for entries is August 19. Enter here.