Read Professional Beauty magazine August issue for free
The August 20 issue of Professional Beauty is digital-only and available free of charge to support those salons, spas and mobile practitioners still not able to open or offer their full list of services.
The magazine is packed with helpful information on how to help your business survive the effects of the coronavirus pandemic, as well as keeping you on the pulse when it comes to the latest brow and autumn/winter nail art trends.
Next level brows – Brow specialist Racheal Hall explains the skills needed to perform advanced brow treatments such as lamination, microblading and micropigmentation.
Hot for autumn – We explore some hot nail art trends for AW20 – animal print, marble, plaid and dots – including how to recreate the looks in salon.
Making waves – Radiofrequency is a skin-tightening treatment that’s perfect for reducing the appearance of wrinkles. Dr Yannis Alexandrides explains how it works.
Talking to…Lan Nguyen-Grealis – The make-up artist explains the changes MUAs will need to implement to be Covid-19 safe and what the industry will look like going forward.
Operational advice – Money management masterclass by Kerry Beavis for solo practitioners, from knowing your costs to making the right investments.
Ward’s world – Hellen Ward shares her top tips for recouping the losses incurred during coronavirus lockdown when you reopen.
Digital direction – Get to grips with the latest social media updates such as Facebook Shops and changes to Instagram Live
Insider – Monthly stats to help salons and spas benchmark their businesses, including the financial impact of Covid-19.
Ask the experts – How to manage the financial implications of coronavirus and advice on colour matching when tinting brows.
New products – High-tech skincare launches from Comfort Zone, Elemis, Murad and Nimue; new screen solution to aid social distancing in salon.
Career Path – James Read gives us the lowdown on how to become a big-name spray tanner.
Cover image: Primark
What are you enjoying in this month’s issue? Comment below.