Read Professional Beauty magazine May issue for free

Highlights of the May issue of Professional Beauty magazine include: 

Coronavirus Advice: Beauty business expert Liz McKeon reveals 11 ways your beauty business can survive the Covid-19 pandemic. 

12 ways to keep waxing clients loyal: Building a loyal client base is the holy grail for any waxer. We quiz the industry’s leading professionals on how they keep customers committed to them, through reward systems, extra touches and communication.

Feel no pain: RSI and lower back pain are common injuries for beauty therapists. We look at the nw wave of ergonomic treatment beds that are good for your teams as well as your clients.

Talking to… Clare Dickens: Totally UK’s new managing director tells us the distributor’s game plan for surviving the pandemic and how the company is helping its accounts during this time.

Hot topic: Six ways you can generate revenue during lockdown, from hosting weekly beauty classes to collaborating with suppliers 

All inclusive: How to tailor your menu to offer a more diverse range of treatments for people of colour, covering skin type classification systems, contraindications and the right marketing imagery.

Operational advice: The seven mistakes your therapists could be making when retailing and how this hurts your bottom line.

Digital direction: Coronavirus: creating engaging online content while your salon or spa is shut.

Career path: Award-wining tech Michelle Brookes reveals how to make it as a nail educator and earn the respect of your students.

Treatment news: First look at Thalgo’s new pollution-fighting facial; our review of Banya No.1’s Parenie and Salt Scrub treatment.

Ask the experts: How to boost customer retention, upsell aftercare products and fine tune your intimate waxing technique.

New products: Sun care innovations from Caudalie and Dermalogica; plus Image Skincare launches two new anti-ageing lines.

Cover image: Dorothy Perkins

Access the digital isue of Professional Beauty May 2020 for free here.