Religious groups and older people under-represented in beauty businesses
It seems beauty businesses could do more when it comes to diversity and inclusion according to Marketing Week’s Career and Salary Survey 2019, with the industry coming out as the sector where religious groups are most likely to be under-represented.
The annual study, which reveals the industries and sizes of businesses where diverse groups of people are under-represented in the opinion of marketers who work within them, found that a just under a quarter (22.4%) of marketeers feel the beauty industry is where religious groups are most under-represented, followed closely by charity (21.3%) and travel and transportation (22.1%).
Religious groups are also most likely to be under-represented in businesses of 50 to 249 people (20.8%), followed by 250 plus organisations (19.8%) and companies of 10 to 49 (16.6%), the report found.
LGBT employees are most likely to be under-represented within the charity sector (19.8%), according to the survey, followed by travel and leisure (18.7%) and the beauty industry (17.5%).
The report revealed that large companies of 50 to 249 employees are the types of organisations where LGBT staff are most likely to be under-represented (18.9%), followed by 10 to 49-person businesses (15.9%), 250 plus (14.1%) and small businesses of one to nine (7.5%).
The beauty industry was also named the sector where older people are most likely to be under-represented (33.7%), according to marketers in the survey, followed by technology and software (32.3%) and entertainment (31.7%).
Older people are also under-represented in more than a quarter of businesses (25.2%) with more than 250 people, compared to 11.5% of organisations with one to nine employees, the data found.
However, single parents were found to be best represented in small businesses of one to nine people, and in general, small businesses are outclassing their rivals when it comes to inclusion, the report found.
Read the full Marketing Week’s Career and Salary Survey 2019 report.