Ruuby and No.6 Mortimer launch pop-up with “pick and mix” treatments

Digital beauty concierge service Ruuby is opening its first pop-up salon in London today in partnership with luxury beauty store No.6 Mortimer.

The concept store, situated at One Fitzroy in Fitzrovia, will provide a “dynamic space” for customers to learn more about the future of beauty through a range of “pick and mix” services, including interactive experiences and after-hours events with industry experts.

The pop-up features a lash and brow bar, nail stations, a blowdry area and facial treatment zone, and clients can book their appointments via the Ruuby app or with the concierge. It will also showcase prestige products from Bobbi Brown, Bumble and Bumble, Darphin and Mac Cosmetics.

Darphin is set to host Summer Skin Expert Masterclasses, Bobbi Brown a Pro Artist Workshop and Bumble and Bumble a series of Styling Classes. Clients can also book manicures using Bio Sculpture.

Sessions can be booked from £15 and the cost is redeemable against any products purchased in store.