Salon System, which boasts lash, wax and nail products, sold to US firm PDC Brands
Original Additions – the company behind Salon System which boasts lash, wax and nail products, and consumer brands Eylure and Elegant Touch – has been sold to US-based beauty and personal care firm PDC Brands.
The company was previously owned by a mid-market private equity firm called LDC, which helped establish the brands in popular US retailers including Walmart, Target and Ulta. PDC Brands owns a portfolio of mass-market beauty and personal care brands in the US and more than 50 markets globally, including Body Fantasies, Bodycology and Dr Teal’s.
Simon Zussman, managing director at Original Additions, said: "This is great news for Original Additions and Salon System; it’s very much business as usual for the Salon System team and we will continue to provide our customers with the excellent products, education and customers service that’s become expected after 30 years in the trade.
"As a heritage brand, the PDC Brands recognised Salon System’s strength in the professional arena and have been impressed with our strong distribution and relationships within the industry. We’re excited for the next stage of our company development and the opportunity to grow globally, while continuing to provide our customers with new product development and exceptional products that provide effective results.”
Salon System offers an extensive range of professional products include Naturalash, Just Wax and Gellux Gel Polish.