Searches for aesthetic treatments and tweakments have soared 50%
Tweakments, skinimalism and products that understand the skin-psyche connection are trends that have helped to drive an incredible boom in the skincare industry this year, with searches for “skincare” having soared 309% between January 2020 and July 2021.
The “Beautified Britain Index: The Skin Report”, released by Dr Yusra Clinic, analysed data from Google searches, Google trends, news stories, professional industry bodies, consumer surveys and social media trends to see how Britain is looking at beauty post-pandemic.
The research revealed that consumers are taking their skincare much more seriously, with searches for “aesthetic treatments” and “tweakments” soaring 50% in January 2020 to July 2021, and “best skin care” searches rising 89% in the same period, the report found.
Lip filler, microneedling and chemical peels were the most searched for tweakments, with searches for each increasing by 22% in this period, while searches relating to acne also increased thanks to the rise in “maskne” associated with wearing facial coverings during the pandemic. “Acne scarring” rose by 124%, with “mask acne” also seeing a 315% increase.
The data also gave insight to the top 10 skin trends of 2021 so far, and some may surprise you.
The 10 hottest skin trends of 2021 so far:
- Tweakments – Tweakments use non-surgical aesthetic procedures to “tweak” clients’ appearance. The survey found that one in four would now consider an aesthetic tweakment.
- Zoom boom – Months of communicating through Zoom and other video applications has forced people to look at their skin in a new light. Searches for “zoom face” saw a 3100% increase between January 2020 and July 2021, with “tech neck” also seeing an increase of 170%.
- Resting stress face (RSF) – Due to the combination of three coronavirus lockdowns, disrupted sleep patterns and a rise in screen time, as well as the general stress of the pandemic has resulted in RSF.
- Desperately seeking glow – The first half of 2021 saw a need for glowing, radiant skin, with Pinterest highlighting it as a trending topic in the “2021 Pinterest Predicts Board”.
- The end of Instagram face – The public is beginning to lean into the “less is more” look, with more 323k results for “lip filler removal” videos on YouTube as more people opt to get their filler dissolved.
- No make-up selfies – With celebrities such as singer Beyoncé, model Gigi Hadid and actress Cameron Diaz sharing make-up-less images on Instagram, the #nomakeupnofilter has had more than 7.1 million views on TikTok.
- Skinimalism – Combining skincare with make-up, this trend celebrates pores, hyperpigmentation, and spots by allowing natural skin to shine through.
- Hybrid treatment models – As clinics work more virtually in a post-lockdown world for consultations and post-treatment check-ins, the industry saw a 70% increase in requests for virtual consultations.
- Tech in skincare – Tech is taking centre stage for both at-home and in-clinic beauty treatments with people searching for beauty gadgets that offer spa-level experiences at home, with the UK Aesthetics Devices market set to grow at a CAGR of 7.5% over the next five years.
- Skin-psyche connection – Therapists are finding themselves to be substitute counsellors as clients return to salons post-lockdown. The National Hair and Beauty Federation has launched a course to help therapists cope.
Read the full “Beautified Britain Index: The Skin Report” here.
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