The Keys of Quality- How to excel in three areas essential to every spa
This month’s issue of Professional Spa and Wellness magazine speaks to Justin Musgrove, commercial director of the Bannatyne group of spas, health clubs and hotels as he shares his expertise on how to excel in three areas that are essential to every spa; quality, service and value.
Justin outlines the importance of honing in on your businesses unique selling points to deliver quality. He draws the line between the qualities your spa or salon can deliver and that which is promised to the consumer suggesting that disparity between the two must be addressed through training and auditing.
Identifying service as the greatest differentiator between one business and the next. Musgrove highlights the importance of the little things in leaving a lasting impression in the mind of the customer.
Upon advising on how to best provide value to the consumer, Musgrove talks of how discount sites, such as Groupon, while appearing to offer your customers fantastic deals, in fact act to devalue your.
For the full story on Justin Musgrove’s Keys of Quality as well as more expert advice and the very latest industry news, read the current issue of Professional Spa and Wellness digital magazine for free here.
