Three in 10 US consumers considering injectables and machine-based treatments

Almost 30% of US consumers are considering undergoing a cosmetic procedure, according to recent research conducted by the American Society of Dermatologic Surgeons.

Laser, light therapy and ultrasound treatments for wrinkles were among the therapies most readily considered by consumers, along with laser and light therapy to reduce redness on the face or scarring.

The study, which surveyed 6,300 respondents, asked consumers about their opinions on cosmetic treatments generally as well as 10 specific treatments, including injectables, body sculpting and laser hair removal.

Dr Timothy Flynn, president of the ASDS, said, “Thanks to the advances in cosmetic surgery, dozens of cosmetic treatment options are available to consumers today.”

While the study only surveyed American consumers, its findings indicate a growing interest in machine-based treatments and more specialist cosmetic procedures. The respondents cited reasons such as wanting to look as young as they feel, appearing more attractive and feeling more confident as the rationale behind seeking these treatments.

This survey, named the Consumer Survey on Cosmetic Dermatologic Procedures, is the first such study to have been conducted by the ASDS.