Top 5 PBTV beauty videos of 2018
It’s been an amazing year in beauty and on our professional video channel, PBTV, we’ve brought you the latest tips and techniques to help improve your skills and make your business better.
We’ve covered the big issues, from the benefits of aromatherapy for stress, sleep and anxiety, and the ways to be a social media pro, to avoiding therapist burnout and recruiting the best therapists.
Here are our five most popular PBTV videos of 2018:
1. How to open a nail successful salon
Our most popular video for 2018 covered everything you need to know about opening a successful nail salon, from price points and brand building, to competing against non-standard salons – an issue that has been plaguing the industry this year.
Our experts Samantha and Samuel Sweet, co-founders and directors of Sweet Squared, which distributes professional brand CND, also cover the important things to invest in and how to market to your target audience.
2. Novalash tips for success: mastering the separation technique
With the lash industry continuing to grow, more beauty professionals became aware of the client demand for extensions and the profit potential in the service. However, applying lash extensions is a tricky business, with many newbies dealing with an array of troubleshooting issues.
Mastering the separation technique was a big one and something that Zachary Falb, global master trainer for Novalash, demoed in our exclusive video, covering his five top tips for getting it right.
3. Professional Beauty London – show overview
With the Professional Beauty London show turning the big 3-0 this year, there was lots to celebrate at the event. More than 800 brands showcased their hot launches and treatment developments, while an astounding array of pros took to the stage to share their business wisdom during our education programme.
You can check out the highlights from this year’s show in the video above, giving you a taster of what's to come in 2019.
4. Intimate waxing troubleshooting tips
Waxing educator and owner of The Beauty Guru Sam Marshall shared her intimate waxing troubleshooting tips in our exclusive video, helping therapists tackle these issues successfully.
The challenges Marshall covers includes when the client’s hairs are too long, when there’s hairs left after treatment, ingrown hairs, if the client is nervous and when a customer has unrealistic expectations.
5. Microblading vs semi-permanent make-up: the differences
With the popularity of microblading showing no signs of faltering, and with even more pro brands launching training for it on to the market, it’s no wonder people wanted to know more about the treatment.
In our exclusive video, brow queen Karen Betts explains the differences between creating brows via microblading and semi-permanent make-up, how each technique works and how the training needs compare.
Check out our full library of PBTV videos, which offers how-to guides, business advice, treatment demos and more.
Which PBTV video is your favourite? Comment below…