Treatwell invests in largest scale TV ad campaign
The spa, hair and beauty booking platform has spent an undisclosed seven-figure sum on it’s largest integrated ad campaign to date.
Treatwell has dubbed the campaign "The brighter way to book beauty" and the new ads span TV and video on demand, while integrating with the brand's exisitng out-of-home, social and digital campaigns.
The TV and VOD ads have been created in partnership with Grow@Mindshare and feature leading models such as Cassey Chanel. They will be aired on Chanel 4, Sky, Media Icon, London Live, and across ITV channels, in a bid to cement the brand’s image as the UK’s "go-to" booking platform.
Ines Ures, chief marketing officer at Treatwell, said: “Grow has been an amazing partner to work with on this large-scale campaign. The creative mirrors the energy of our brand whilst seamlessly connecting to our current out-of-home campiagn. TV is a great canvas for our brand to showcase how easy booking beauty online is, but also gives expression to that boost of confidence that’s yours at the tap of a button.”