Turkey’s beauty market set for 11% growth

The beauty and personal care market in Turkey is expected to grow at a compound annual growth rate of 11% between 2012 and 2017, according to a report by Euromonitor International.

Continued urbanisation, a larger professional workforce and women’s stronger purchasing power are among the factors predicted to drive the country’s beauty market growth.

Increased spending on beauty and personal care products as a result of higher disposable incomes is set to lead to consumers becoming more discerning, with a greater focus on quality and a shift from mass-market to premium brands.

Read the full article on page 11 of the October issue of the Professional Spa and Wellness digital magazine for FREE here, or access the digital magazine by selecting your chosen platform here.