Ultra Violet is Pantone’s Colour of the Year 2018

Colour systems provider Pantone has announced Ultra Violet as its Colour of the Year 2018.

The global colour company says the striking purple hue “evokes the inventive spirit and imaginative thinking that challenges the status quo” and is predicted to feature heavily across beauty, fashion and lifestyle products next year. 

It’s believed to make its biggest impact in the make-up and nails sectors, with prestige brands harnessing the colour in eyeshadows, lipsticks, nail lacquers and more.

“Beauty is an exciting space for experimentation. Vivid recreations of colour through bespoke beauty products allow consumers to create looks that are both elegant and bold,” says the company.

Keep an eye out for this vibrant purple tone in next year’s pro make-up and nail launches.

The annual trend forecast follows the analysis of colour across several industries, with 2017’s being Greenery and 2016’s Serenity and Rose Quartz.