Westin Hotels & Resorts partners with Aromatherapy Associates
Published
31st Jul 2013
The Westin group of hotels, part of Starwood Hotels & Resorts, has entered into a global partnership with Aromatherapy Associates. The hotel group’s in-house spa brand, Heavenly Spa by Westin, will offer four signature Aromatherapy Associates treatments, the Aspire Massage, the Energize Scrub, the Revive Facial and the Renewal Ritual, in its 34 locations around the world.
In addition to the four signature treatments, offered at all Heavenly Spas, each spa will also feature treatments customised for the individual property. Drawing on research that demonstrates that clients visit spas for psychological as well as physical wellness, the Heavenly Spa concept is centred on furthering physical, mental and emotional wellbeing.
To reflect this approach, the four Aromatherapy Associates experiences have been designed around a “How do you want to feel” wellness wheel, which sees therapists use guests’ answer to that question to select the essential oils, techniques and music used in the treatment – tailoring the treatment to their individual needs.
Jeremy McCarthy, director of global spa development and operations at Starwood, commented: "By partnering with Aromatherapy Associates, Westin is able to provide its guests with an elevated spa experience that physically restores and emotionally uplifts, ensuring that they leave feeling better than when they arrived."
A further nine Heavenly Spas by Westin are set to open before the end of the year.
