46% of women over 40 are investing more in their skincare during coronavirus

One in two women aged 40 and over in the UK say taking care of their skin and hair is the best way for them to relax at home, according to Future Plc’s latest Woman & Home survey.

More than three quarters (78%) said that caring for their body and mind makes them feel happy, while a further 46% admitted that they have been investing more in their skincare and haircare during the past few months thanks to coronavirus lockdown 3.0, the report found.

This information is interesting, especially as another recent survey revealed that a fifth of women are spending more their 30 minutes per week on their facial skincare routine.

However, 38% of the 40-plus age group confessed that they don’t feel confident when it comes to buying cosmetics online, and that when they do, 58% research everything more carefully than when shopping in store, showing a crucial gap in the market where you could adjust your salon or spa’s online shop to be more targeted. 

Being eco-friendly is also important to UK women aged 40-plus, with 33% of this age group saying that cosmetic brands should become more sustainable and 25% stating these companies should help charities out more, the report found. 

The data also discovered that 71% of women aged 40 and above in the UK make all or the majority of purchasing decisions in their households.

Check out our guide to tailoring your manicure service for mature clients

What do you make of this survey? Tell us your thoughts below. 

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