Nail and brow bar So.Shell has announced the launch of a new location, following continued success in London.
The new store will be located in Covent Garden and is set to open mid-November 2025. It will house 12 manicure stations and five pedicure chairs – all designed for simultaneous services – in addition to two dedicated stations for brows and lashes.
The new store will be the brand’s sixth location in the capital.
Carnaby: Opened December 2022
Battersea Power Station: Opened March 2024
Chelsea: Opened December 2024
Westfield, White City: Opened May 2025
Wimbledon: Opened August 2025
Covent Garden: Opening November 2025
Yana Galiyeva and Maria Sharova, So.Shell Owners, commented on the expansion: “We are incredibly proud of the journey So.Shell has been on. To have grown from one to six successful salons in such a short time is a testament to our team's hard work and our unique business concept.
“Each new location, including our newest opening in Covent Garden, has been carefully chosen to bring our premium service to key destinations across London.
“We are excited for this next chapter and look forward to welcoming clients to our sixth salon very soon.”
The So.Shell salons are designed with a clean, minimalist aesthetic and offer wide range of treatments, including: nail extensions, nail art, gel manicures (including Ukrainian manicures and Japanese manicures), pedicures and men’s nail and brow services.
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