Autumn 2025 beauty and wellness trends highlight grunge makeup, nostalgic nails and sensory salon scents
Pinterest’s Autumn 2025 Trend Report has revealed the seasonal shifts shaping beauty, wellness and interiors.
Based on global data collected between April and June 2025, the findings highlight rising consumer searches that will influence makeup artists, nail technicians, skin therapists, salon owners and spa operators this season.
Grunge makeup makes a bold return
In makeup, grunge glam is back with a wearable edge. Searches for “clean grunge makeup” jumped 652%, while “soft grunge makeup look” rose 147%.
Expect smudged eyeliner, deep brown tones and nods to ’90s and 2000s nostalgia, which makeup artists can adapt for editorial shoots, seasonal campaigns and client-ready looks.
What's trending?
- Clean grunge makeup +652%
- Natural grunge makeup +368%
- 90s grunge makeup +210%
- 2000s grunge makeup +197%
- Soft grunge makeup look +147%
- Dark grunge makeup +123%
- Brown grunge makeup +93%
- Messy grunge makeup +72%
Vintage revival and nostalgic beauty looks
Consumers (especially Gen Z) are driving a powerful return to vintage-inspired aesthetics. Searches for “vintage autumn aesthetic” are up 1,074%, while “dream thrift finds” have risen 550% year-on-year.
For beauty professionals, this translates into demand for unique, nostalgic styles.
Nails are a standout, with the polka-dot aesthetic booming – “polka-dot French tip nails” surged by 1,157%.
These playful looks offer nail techs fresh ways to reimagine timeless nail art designs for autumn clients.
What's trending?
- Polka-dot nails +1,296%
- Polka-dot French tip nails +1,157%
- Polka-dots aesthetic +1,512%
- 60s babydoll aesthetic +4,428%
Sea-inspired skincare ingredients
Skincare continues to evolve with innovative marine-derived actives.
Searches for “salmon DNA treatment” increased by 623%, while “snail essence” rose 234%.
These “sea science” ingredients are gaining traction among consumers seeking glow-boosting facials and advanced skincare retail products – an opportunity for skin therapists to update treatment menus.
What's trending?
- Salmon DNA +623%
- Salmon DNA treatment +234%
- COSRX snail essence +33%
Interiors: Art Deco and statement design
In interiors, professionals can take inspiration from the Art Deco revival, with searches for “Art Deco vintage” up 805%.
Statement tiles and terracotta textures are also trending, reflecting consumer appetite for luxury-meets-vintage environments.
For spas and salons, these design directions can be integrated into refurbishments or small updates to refresh treatment spaces.
What's trending?
- Art Deco interior 1920s vintage +745%
- Art Deco vintage +805%
- New Art Deco +497%
- 1980s Art Deco +509%
- Terracotta tiles texture +833%
- Vintage tiles +1,107%
- Blue ceramic tile +470%
- Copper tiles bathroom +505%
- Unique tiles +450%
- Striped tile bathroom +447%
Sensory experiences with autumn scents
Scents are another seasonal touchpoint. Searches for “layering scent combos” climbed 157%, while “vanilla scent aesthetic” rose 117%, and “caramel scent” was up 49%.
For salons, spas and wellness retreats, these insights underline the value of fragrance layering in treatment rooms, reception areas and retail spaces, creating a cosy, memorable atmosphere for clients as the season cools.
What's trending?
- Autumn scents +77%
- Apple scent +53%
- Caramel scent +49%
- Almond scent +21%
- Layering scent combos +157%
- Vanilla scent aesthetic +117%
Autumn escapes and wellness travel
Consumers are also romanticising autumn travel, with rising searches for European countryside escapes, Brazilian landscapes and Grecian sunsets.
For spa and wellness professionals, this provides inspiration for retreat planning, themed treatments and marketing imagery aligned with seasonal wanderlust.
What's trending?
- Scotland countryside +73%
- Edinburgh Scotland +85%
- Edinburgh autumn +103%
- England countryside cottage +814%
- Switzerland countryside +367%
- German countryside +59%
- Brazil beauty +119%
- Santorini night +83%
- Sunset train +72%
Methodology
Pinterest’s Autumn 2025 Trend Report is based on global internal data collected from April to June 2025, analysing year-on-year increases in search terms to identify emerging trends across beauty, fashion, interiors, wellness and travel.
You might also like:
