Spanish professional skincare brand Germaine de Capuccini has announced a leadership change as it advances its international growth strategy
Germaine de Capuccini Beauty Group has appointed Anke Menkhorst as its new chief executive officer, marking the next step in the company’s goal of becoming a global leader in professional skincare.
Menkhorst, who is of Dutch origin, brings over 20 years of international management experience in global beauty companies across Spain, the UK, Germany and the Netherlands.
She joins the business from Douglas Group, one of Europe’s leading luxury beauty retailers, where she served as senior vice president of global marketing.
At Douglas, Menkhorst played a key role in the group’s transformation, developing a unified brand identity and implementing a fully integrated omnichannel marketing strategy across multiple markets.
Additionally, Germaine de Capuccini confirmed that Ana Pons, currently general manager, will remain in a senior leadership role as executive director of global operations. The company said her continued involvement will be central to supporting the brand’s global growth and operational excellence.
About Germaine de Cappucini
Founded in 1964 by Carmen Vidal, Germaine de Capuccini has become one of Spain’s leading skincare brands and is used by salons and spas worldwide.
The brand has distribution in over 5,000 professional outlets and operates in more than 70 countries, with subsidiaries in the US, UK, Italy, Benelux, Colombia and the Dominican Republic.
With its in-house research and development and production facilities, Germaine de Capuccini’s portfolio includes both professional treatments and homecare products
Germaine de Capuccini Beauty Group is jointly owned by Torreal and ACON Investments. In a joint statement, the firms welcomed Menkhorst’s appointment:
“We are delighted to welcome Anke Menkhorst to the Germaine de Capuccini Beauty Group. Anke brings a wealth of international experience and a strong track record of leadership in the beauty industry. Her expertise will play a pivotal role in advancing the Group’s global ambitions and executing our strategic business plan.”
They added that Menkhorst and Pons will continue the legacy of female leadership established by founder Carmen Vidal, describing both as “two female leaders shaping the future of professional skincare”.
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