Make-Up, waxing, tanning, lashes and brow brands coming to PB London

Published 16th Feb 2024 by Harshita Sathianarayanan

Discover Make-Up, Waxing & Tanning, Lashes and Brows at Professional Beauty London 2024!

Professional Beauty London is the ultimate destination for beauty enthusiasts like you who are passionate about discovering, exploring, and staying up-to-date with the latest trends in nails, make-up and lashes. Come along with your team and meet leading brands under one roof, discover their offerings, and test and compare products first-hand. Take a look below at some of their exclusive show offers…


Depelive uses bio-based resin from renewable sources and again, as the first company in the world, manufactures by process of pasteurization to guarantee the absolute quality of its waxes. 

Lycon Wax uses only the finest resins, natural ingredients and aromatherapy oils. Lycon delivers superior performance, removing stubborn hair as short as 1mm. The elite Lycon brand offers a choice of Hot Wax, Strip Wax and Lycon’s unique Lycojet waxes, complemented by pre and post waxing lotions, retail homecare products and accessories, allowing the right combination to be tailored for total customer satisfaction. There will be special show prices for Hot wax, strip wax and waxing accessories. You can also view demos of our renowned Hot Wax and advanced waxing system.

Waxperts believe in thorough, pain-free waxing. The days of other waxes simply ripping a client's hair out have gone. Waxperts Wax is a range made by a Waxer for Waxers. 

Perron Rigot will be showing its ethical, vegan, and organic waxing products at PB London. The first 150 customers to make a purchase will receive a heart-shaped wax gift box and a 20% discount.

Ashmira Botanica has over 30 years of experience in the health and wellness industry, they have a professional waxing range which is the top choice of Harrods, Bannatyne, Spa Experience, David Lloyd and over 800  salons and spa across the UK.


Hive of Beauty will welcome brand ambassador Becky Priest – an award-winning waxer and social media personality – to its stand to offer expert tips to visitors. Hive will also bring a range of products including wax heaters, brow kits, wax pellets and dual lash lift kits, all available at special show-only prices. 


Crazy Angel will show its hero tanning products including the Airbrush System Petite, Professional Express Tanning Solution (pictured) and Professional Tanning Solution Dark, all infused with hydrating ingredients.


IAA will be back at PB London, showcasing its new make-up brand Et al., which is backed by over 30 years of skin health data for make-up that does more. Also new is the Advanced Nutrition Programme’s updated Skin Moisture IQ system, which will be at the show.

BellaPierre Cosmetics is a mineral make-up brand. They will introduce a new student make-up kit, alongside its full range of mineral products. There will be discounted products available to purchase.

Lashes and brows 

Apraise is a leading salon professional eyelash and eyebrow tinting brand. They will showcase the new Lash and Brow Maintenance Collection, which includes Foam Cleanser, Brow Scrub, Mapping Paste, Nourishing Brow Oil, Miracle Growth Serum (pictured) and Brow Sculpt. The range is vegan, complementing Apraise’s Vegan and PPD PPD-free tinting Range. 

Supercilium Dive into the world of flawless brows and lashes with our easy-to-use professional and retail products. Explore Brow and Lash Dye Kits, Brow Henna Kits, and Brow and Lash Lamination Kits to elevate your beauty services. Live demo of exclusive/professional Brow and Lash tint and henna treatments.

Revitalash began in 2006 with one product created by a physician to help his beloved wife feel beautiful during her courageous fight against breast cancer. Today, RevitaLash® Cosmetics offers an entire collection designed to enhance the health and natural beauty of your lashes, brows, and hair—while giving back to the cause that started it all, every day of the year.

Lash Artistry Academy offers training courses for both beginners and advanced techs. The brand will have show offers including beginners training course worth £300 for £250 and tweezers worth £19.99 for £9.99.

Phat Lash will bring its wide range of lash, brow and beauty products to PB London, including its bestselling Superbond Lash Adhesive and a wide range of individual lashes.

Pink Fishes is an eyelash specialist company, which will be offering a discount of 20% for students booking onto one of its eyelash or eyebrow courses. There are over 16 courses to choose from, with both beginner-friendly and advanced options.

More brands include Helen E Cosmetics, Hair & Beauty Charity and Miinachi and more! Click here to register and discover the entire brand list. 

Exhibitors are subject to change* 

Harshita Sathianarayanan

Harshita Sathianarayanan

Published 16th Feb 2024

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