Whether you're just starting out as a nail technician or looking to take your skills and services to the next level, finding the right professional brand - and staying ahead of the latest trends - is crucial.
At Professional Beauty London, you'll have the chance to explore top brands, discover new innovations, and connect with the opportunities that can help you grow your career and your business. Here's why it's the ultimate event for nail techs.
✨ Meet Leading Nail Brands - See top professional nail brands showcasing their latest innovations.
💅 Try Before You Buy - Get hands-on with new gel polishes, nail lacquers, and dip powders in the season’s hottest colours.
🎟️ Exclusive Show Discounts - Secure salon-only deals and wholesale pricing.
🏆 Nail Competitions - Showcase your skills and creativity against other nail professionals
📢 Live Demos & Education – Watch and learn new techniques from industry experts, including the Learn a Skill demo with Kirsty Meakin
🥂 Meet and Mingle – New for 2025 you can network exclusively with other nail professionals at our Nail Artists drinks reception.
Join thousands of nail professionals at ExCeL London and take your career to the next level!
Top nail brands coming to PB London
Discover the biggest names in professional nail care, gel polish, dip powder, and cuticle oil at PB London 2025. Explore their latest launches, try new formulations, and grab exclusive show discounts.
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CUTICLE CO | STAND NO T30 The Cuticle Company sells vegan cruelty -free cuticle oils. treatents and accessories. |
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GLITTERBELS | STAND NO W6 Glitterbels are showcasing their latest and restocked Cuticle Oil salon packs alongside their newly released Hema Free Gel Polishes with a beautiful colour range.Gelish/ Morgan Taylor will be at the show with their newest products from the ‘Lace Is More’ collection as well as the Nourish Cuticle Oil with Hyaluronic Acid launch. |
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GLOSSIFY | STAND NO R14 Glossify was founded on the belief that nails and beauty aren't built in a boardroom, it happens when you’re a part of the process. They are shaping the future of nails & beauty where everything they make starts with the customer. |
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KKOOKIE | STAND NO T34 Kkookie are committed to staying up-to-date with the latest trends, techniques, and innovations in the nail industry. By continuously expanding their product range and staying ahead of the curve, they ensure that you have access to the newest and most sought-after Korean and Japanese nail supplies. |
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LECENTE | STAND NO W24 Lecente is a professional nail brand with expertise in gel polish, builders and nail art. With a commitment to delivering exceptional quality, Lecenté caters to professionals all around the world. We are dedicated to being 100% vegan and cruelty-free and offer a HEMA-free range of gel polish. We work closely with our experienced chemists and manufacturers, to create products that not only impress but also stand the test of time. We offer award-winning educational programs which provide valuable training to the nail technician. |
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MORGAN TAYLOR | STAND NO S6 & S14 Morgan Taylor is a nail care brand that sells nail lacquer, echancment systems and professional tools. |
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Exhibitors list are subject to change*
Choosing the right nail brand for your salon
Choosing the right nail brand is a key decision for any nail professional, and it can shape both your client results and your business success. It's not just about colours - it’s about performance, support, and profitability.
Product quality should always come first. Look for brands with proven durability, easy application, and formulas that minimise lifting, chipping, or allergic reactions. A reliable system saves you time and keeps your clients coming back.
Training and education are equally important. Brands that offer accredited training, workshops, and technical support can help you stay ahead with the latest techniques, troubleshoot issues, and build your professional confidence.
Price point matters too - but not just the cost to you. Consider how much clients are willing to pay for premium services like BIAB overlays or advanced nail art, and choose brands that match your target market.
Finally, think about brand reputation and demand. Clients often ask for brands by name, especially when it comes to builder gels, acrylic systems, or vegan formulations. Partnering with a respected name can give you a real marketing advantage.
At Professional Beauty London, you can explore and compare a wide range of professional nail brands in one place - and find the perfect fit for your salon or personal brand.
What’s on for Nail Techs at PB London
There's so much happening for nail technicians at the show.
You can take part in live nail competitions, watch demos from leading educators, explore the latest trends, techniques and innovations in nails and discover new product launches
You’ll also have the chance to meet like-minded professionals and mingle at our exclusive drinks reception.
Highlights for nail techs include:
- Live nail competitions showcasing the best in the industry
- Expert demos and live education
- Exclusive previews of new professional nail products and tools
- Networking opportunities with nail techs, trainers, and brands
- Inspiration and the chance to see the best in the business in action.
Frequently Asked Questions
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How do I go about choosing a professional nail brand for my salon?
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Will I see the latest nail trends at PB London?
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Are there any new or exclusive products being launched by the nail brands at PB London?
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I’m a freelancer can I meet with other nail techs?
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How can I register to attend PB London as a nail brand?
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Where can I find the nail brands' stands at PB London 2026?
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I can’t make it to Professional Beauty London. How can I stay up to date with the nails industry?
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