Whether you're just starting out as a nail technician or looking to take your skills and services to the next level, finding the right professional brand - and staying ahead of the latest trends - is crucial.
At Professional Beauty London, you'll have the chance to explore top brands, discover new innovations, and connect with the opportunities that can help you grow your career and your business. Here's why it's the ultimate event for nail techs.
✨ Meet Leading Nail Brands - See top professional nail brands showcasing their latest innovations.
💅 Try Before You Buy - Get hands-on with new gel polishes, nail lacquers, and dip powders in the season’s hottest colours.
🎟️ Exclusive Show Discounts - Secure salon-only deals and wholesale pricing.
🏆 Nail Competitions - Showcase your skills and creativity against other nail professionals
📢 Live Demos & Education – Watch and learn new techniques from industry experts, including the Learn a Skill demo with Kirsty Meakin
🥂 Meet and Mingle – New for 2025 you can network exclusively with other nail professionals at our Nail Artists drinks reception.
Join thousands of nail professionals at ExCeL London and take your career to the next level!
Top nail brands coming to PB London
Discover the biggest names in professional nail care, gel polish, dip powder, and cuticle oil at PB London 2025. Explore their latest launches, try new formulations, and grab exclusive show discounts.
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CUTICLE CO | STAND NO T30 The Cuticle Company sells vegan cruelty -free cuticle oils. treatents and accessories. |
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GLITTERBELS | STAND NO W6 Glitterbels are showcasing their latest and restocked Cuticle Oil salon packs alongside their newly released Hema Free Gel Polishes with a beautiful colour range.Gelish/ Morgan Taylor will be at the show with their newest products from the ‘Lace Is More’ collection as well as the Nourish Cuticle Oil with Hyaluronic Acid launch. |
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GLOSSIFY | STAND NO R14 Glossify was founded on the belief that nails and beauty aren't built in a boardroom, it happens when you’re a part of the process. They are shaping the future of nails & beauty where everything they make starts with the customer. |
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KKOOKIE | STAND NO T34 Kkookie are committed to staying up-to-date with the latest trends, techniques, and innovations in the nail industry. By continuously expanding their product range and staying ahead of the curve, they ensure that you have access to the newest and most sought-after Korean and Japanese nail supplies. |
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LECENTE | STAND NO W24 Lecente is a professional nail brand with expertise in gel polish, builders and nail art. With a commitment to delivering exceptional quality, Lecenté caters to professionals all around the world. We are dedicated to being 100% vegan and cruelty-free and offer a HEMA-free range of gel polish. We work closely with our experienced chemists and manufacturers, to create products that not only impress but also stand the test of time. We offer award-winning educational programs which provide valuable training to the nail technician. |
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MORGAN TAYLOR | STAND NO S6 & S14 Morgan Taylor is a nail care brand that sells nail lacquer, echancment systems and professional tools. |
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Exhibitors list are subject to change*
Choosing the right nail brand for your salon
Choosing the right nail brand is a key decision for any nail professional, and it can shape both your client results and your business success. It's not just about colours - it’s about performance, support, and profitability.
Product quality should always come first. Look for brands with proven durability, easy application, and formulas that minimise lifting, chipping, or allergic reactions. A reliable system saves you time and keeps your clients coming back.
Training and education are equally important. Brands that offer accredited training, workshops, and technical support can help you stay ahead with the latest techniques, troubleshoot issues, and build your professional confidence.
Price point matters too - but not just the cost to you. Consider how much clients are willing to pay for premium services like BIAB overlays or advanced nail art, and choose brands that match your target market.
Finally, think about brand reputation and demand. Clients often ask for brands by name, especially when it comes to builder gels, acrylic systems, or vegan formulations. Partnering with a respected name can give you a real marketing advantage.
At Professional Beauty London, you can explore and compare a wide range of professional nail brands in one place - and find the perfect fit for your salon or personal brand.
What’s on for Nail Techs at PB London
There's so much happening for nail technicians at the show.
You can take part in live nail competitions, watch demos from leading educators, explore the latest trends, techniques and innovations in nails and discover new product launches
You’ll also have the chance to meet like-minded professionals and mingle at our exclusive drinks reception.
Highlights for nail techs include:
- Live nail competitions showcasing the best in the industry
- Expert demos and live education
- Exclusive previews of new professional nail products and tools
- Networking opportunities with nail techs, trainers, and brands
- Inspiration and the chance to see the best in the business in action.
Frequently Asked Questions
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How do I go about choosing a professional nail brand for my salon?
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If you’re choosing a new professional nail brand, Professional Beauty London is the perfect place to start. You’ll be able to meet leading gel polish, BIAB, acrylic, dip powder, and nail care brands in person, try out their products, ask technical questions, and discuss wholesale opportunities. Speaking directly to suppliers helps you compare product quality, pricing, training support, and marketing assistance — making it easier to find the right fit for your business and your clients.
Before you visit, it’s a good idea to start researching online to narrow down your options and think about what matters most to your business. Some key questions to consider include:
- Do they offer accredited training and ongoing education?
- How regularly do they launch new collections or innovations?
- Will they provide marketing support to help promote treatments?
- Is the price point suitable for my target client base?
- Will I need to invest heavily upfront in a new system or kit?
- What kind of reputation does the brand have among other nail professionals?
By coming prepared with the right questions, you’ll get the most from your time at PB London — and be ready to make informed choices for your future success.
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Will I see the latest nail trends at PB London?
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Yes! PB London is a hub for the hottest nail trends of the year, including the key colours, and the latest in nail art. As well as exhibitor launches and live demos, you should check out the live nail competition to see what the best in the business are doing right now. Be prepared for exactly what hot nail trends to be looking out for by checking out the key Spring/Summer nail trends before you visit.
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Are there any new or exclusive products being launched by the nail brands at PB London?
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Yes! Many of the top brands will be unveiling new product lines and exclusive collections that you won’t find anywhere else.
Many exhibitors offer live demos and hands-on product testing, so you can experience gel polishes, dip powders, and nail enhancements before buying.
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I’m a freelancer can I meet with other nail techs?
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Absolutely! PB London is a great place to connect with other nail techs, salon owners, and brand educators. This year, there’s also a drinks reception exclusively for nail professionals to share insights, inspiration and guidance on how to build and maintain a strong client base. You can sign up for your invite here.
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How can I register to attend PB London as a nail brand?
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Nail brands interested in exhibiting must meet the event's eligibility criteria. This typically includes being a recognized professional brand with high-quality products. More details are available on the event registration page.
To register, visit the PB London website and complete the brand application form. Spaces are limited, so we recommend applying early. -
Where can I find the nail brands' stands at PB London 2026?
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Watch this space to find out where the nail brands will be in 2026.
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I can’t make it to Professional Beauty London. How can I stay up to date with the nails industry?
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Don’t worry, Professional Beauty can still help you to stay up to date with all the trends and hottest techniques in nails. Follow PB London’s social channels and nail industry influencers for live event coverage. You could also join us in Manchester for PB North on September 28 and 29 or at PB Autumn in October. Don’t forget to favourite our Nails Channel for regular updates on new launches, product reviews, and professional insights.
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