Pinterest has revealed its 2025 Pinterest Palette, a curated selection of five trend-driven colours set to dominate the beauty, fashion and design industries this year.
From bold Cherry Red to dreamy Aura Indigo, the palette complements broader trends like Pantone’s Colour of the Year, Mocha Mousse, creating endless inspiration for beauty professionals.
2025 colour trends
The featured shades in the Pinterest Palette are Cherry Red, Butter Yellow, Aura Indigo, Dill Green and Alpine Oat.
These were identified through Pinterest’s platform data, capturing cultural movements and aesthetic shifts.
“The Pinterest Palette is inspired entirely by Pinners – what they’re searching, saving and shopping for on our platform. But it’s made for creatives like you,” said Xanthe Wells, VP of global creative at Pinterest.
“We can’t wait to see how these colours influence your work in 2025.”
The trends also draw inspiration from the wider Pinterest Predicts trends for 2025.
Cherry Red: bold and vibrant
This striking hue is inspired by Cherry Coded, a trend already making waves in beauty and fashion.
- Trending searches: “cherry vibe” (+325%), “cherry martini” (+80%) and “cherry outfit” (+150%)
Butter Yellow: whimsical warmth
This pastel yellow embodies playfulness and warmth, influenced by Dolled Up, Fisherman Aesthetic and Surreal Soirees trends.
- Trending searches: “yellow outfit inspo” (+225%), “butter yellow” (+115%) and “butter yellow nails”
Aura Indigo: mystical edge
A cosmic take on lilac, Aura Indigo reflects Sea Witchery and Aura Beauty trends, offering a moody yet ethereal aesthetic.
- Trending searches: “purple core” (+120%), “purple lavender aesthetic” (+175%) and “lilac shirt outfit men” (+100%)
Dill Green: tangy freshness
From Pickle Fix to Terra Futura, Dill Green brings a refreshing twist to manicures, interiors and even cocktails.
- Trending searches: “green vibe” (+80%), “green kitchen designs” (+155%) and “pickle margarita” (+100%)
Alpine Oat: cozy neutral
A versatile beige inspired by Peak travel and Moto Boho, Alpine Oat is perfect for layered textures and natural tones.
- Trending searches: “beige aesthetic room” (+35%), “neutral outfits women” (+145%) and “beige tiles bathroom” (+120%)
Why do colour trends matter?
Using its trendspotting methodology and visual search tools, Pinterest has identified these colours as the defining tones of 2025.
The Palette offers beauty professionals and creatives a glimpse into emerging trends, helping them to align with client preferences.
Last year’s Mocha Brown prediction proved accurate, influencing everything from nails to luxury fashion.
For 2025, colours like Butter Yellow and Cherry Red are already making in impact in the beauty industry.
