3 ways to make your salon business thrive this winter

For many, the winter period has always been one of the busiest times of year due to the holidays and parties in the lead up to Christmas and New Year. Yes, we are still living in the shadow of a pandemic, but the show must go on.

So how can you take advantage of the increase in clients coming your way? Here are three suggestions for keeping up with the seasonal rush.

 1. Communication

How do you engage with your clients currently? Now more than ever there is an increasing need to go digital, not only to keep up with the rapidly changing pandemic restrictions, but also due to the way the world is changing and adapting to less social contact. Whether you prefer to keep your clients up to date via Instagram, Facebook or any of the other socials out there, with Beu you can add a book now button which will take your clients directly to your Beu profile to show off your services. Not only will your clients be able to make an appointment, but they can browse your portfolio of treatments, view up to date information on pricing and services, and get directions to find you.  

 2. Wellbeing

The beauty industry has always been a place for clients to improve their own sense of wellbeing, but you need to make sure that you are being kind to yourselves and leading by example. Depression rates doubled over lockdown, according to the latest research, and with plummeting temperatures and the long, dark nights drawing in, mindfulness has never been more critical. Ensure you schedule enough me-time in the day to escape the stress and the PPE equipment to keep your mind sharp and calm. Whether it’s a 5-minute meditation or a 30-minute walk that recalibrates your wellbeing, with Beu, you can schedule in breaks so that clients can’t book over those critical recharge windows. And breathe.

 3.(Anti)social media

Do you have clients that won’t engage in social media? How much of your beautifully designed portfolio are they missing out on? With Beu, each therapist can have their own profile, which includes a photo gallery to display examples of their best work. So, no need for a social media profile to view the content. All of these features are free with Beu.

Visit Beu to set up your salon in time – winter is coming!

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