Insider stats: only 44% of beauty salons think they should reopen in July

Less than half (44%) of beauty salons think they should be operating again in July, despite the Government hoping to reopen these businesses on July 4, discovered Professional Beauty’s special coronavirus Insider survey. 

As coronavirus continues to affect the economy and life as we know it, we asked beauty salons across the country a number of Covid-19-related questions, and when it comes to reopening your doors again, many of you are split on when is the right time to do this. 

Just under half (44%) think beauty salons should be able to reopen in June/July, which ties in with the UK Government’s coronavirus road map plan, while 25% believe it would be safer to do so in August/September, 10% October/November, and 15% in early 2021. 

However, more than half (68%) of beauty salon owners do feel like the Government is supporting businesses enough during Covid-19 via initiatives such as the furlough scheme, and just under three quarters (73%) think their business will make it through the pandemic without having to make staff cuts. 

Here’s how the beauty industry performed last month (April 2020). Sign up to take part in our monthly Insider email. 

 

Beauty salon figures – coronavirus special 

 

When do you think UK beauty salons should reopen following coronavirus lockdown?

1. June/July (44%)
2. August/September (25%)
3. Early 2021 (15%)
4. October/November (10%)

 

68%
feel the Government is supporting beauty businesses enough during Covid-19

 

73%
think their salon will make it through the pandemic without having to make staff cuts 

 

32%
of your nail techs have donated vital PPE equipment to the NHS during this crisis

 

60%
of your nail techs are worried about returning to work when you can reopen

 

Facebook
is the best social media platform for connecting with clients during coronavirus

 

Which initiatives have you been promoting to clients during lockdown?

1. Updates on how your team are doing during the pandemic 
2. Special offers on products they can buy online 
3. Information on mental health resources 
4. Information on how to book digital consultations

 

How are you keeping yourself mentally healthy during the pandemic?

1. Exercising
2. Reading/doing hobbies
3. Staying connected to people in the community virtually 
4. Limiting your exposure to the news/social media

 

Methodology: Insider is compiled from a monthly survey of spas and beauty salons. The people who participated represent a cross-section of the industry and were polled by email from April 30 to May 8, regarding business for the month to April 30. Nail business for the Insider Nails page was calculated from data provided by salons that offer nail services among other treatments. The figures given represent the average score for each answer. Brands are ranked when mentioned by several respondents.

 

Check out PB's coronavirus (Covid-19): support guide for beauty salons, spas and self-employed therapists.