Women begin to become concerned with the anti-ageing benefits of skincare products between the age of 25 and 34, according to market information provider the NPD Group.

The researcher’s recent Women’s Skincare: In-depth Consumer Report found that 39% of Generation Y women prioritise anti-ageing properties when making a skincare purchasing decisions.

In comparison, just 19% of women between the age of 18 and 24 list anti-ageing as a key concern. Women in the 25-34 age group make up 18% of facial skincare users in the US, applying an average of three facial skincare products a day, with cleansers being the most popular.

Moisturising, hydrating and acne-combating qualities are other important benefits for Generation Y women, as is protection against sun damage.

Read the full article on page 7 of the October issue of the Professional Spa and Wellness digital magazine for FREE here, or access the digital magazine by selecting your chosen platform here.